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2585425
Market Segementation
Descrição
A market segmentation quiz based on the Edexcel IGCSE Business Studies Syllabus
Sem etiquetas
edexcel
igcse
business
marketing
market segementation
market
segmentation
demographic
geographic
gcse
business
marketing
igcse
Quiz por
Noah Swanson
, atualizado more than 1 year ago
Mais
Menos
Criado por
Noah Swanson
mais de 9 anos atrás
1022
18
0
Resumo de Recurso
Questão 1
Questão
What is a financial Benefit to a business of using Market Segmentation?
Responda
By producing for different segments businesses are able to gain more revenue
Customers could be more loyal to a business as a product will feel tailored to them
Promotional material will not be wasted on those who product is not relevant to
Questão 2
Questão
When considering selling ice cream to select countries worldwide which segment group would be most appropriate?
Responda
Demographic
Geographic
Questão 3
Questão
Selling bespoke suites is a mass market
Responda
True
False
Questão 4
Questão
Businesses waste promotional resources by not targeting a select market segment
Responda
True
False
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