Market Segementation

Descrição

A market segmentation quiz based on the Edexcel IGCSE Business Studies Syllabus
Noah Swanson
Quiz por Noah Swanson, atualizado more than 1 year ago
Noah Swanson
Criado por Noah Swanson mais de 9 anos atrás
1022
18

Resumo de Recurso

Questão 1

Questão
What is a financial Benefit to a business of using Market Segmentation?
Responda
  • By producing for different segments businesses are able to gain more revenue
  • Customers could be more loyal to a business as a product will feel tailored to them
  • Promotional material will not be wasted on those who product is not relevant to

Questão 2

Questão
When considering selling ice cream to select countries worldwide which segment group would be most appropriate?
Responda
  • Demographic
  • Geographic

Questão 3

Questão
Selling bespoke suites is a mass market
Responda
  • True
  • False

Questão 4

Questão
Businesses waste promotional resources by not targeting a select market segment
Responda
  • True
  • False

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