Questão 1
Questão
_______ is the part of the marketing mix the deals with making goods and services available in the right quantities and locations when customers want them.
Responda
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Product
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Promotion
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Place
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Price
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Purchases
Questão 2
Questão
Which of these is not an advantage of direct distribution channels?
Questão 3
Questão
Sometimes indirect channels cannot be avoided by companies
Questão 4
Questão
Which of these is not a technique used by channel specialists in adjusting discrepancies?
Responda
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Assorting
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Bulk-breaking
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Accumulating
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Pooling
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Sorting
Questão 5
Questão
The three market exposure strategies include:
Responda
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Selective, Intensive, and exclusive
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Intensive, Inclusive, and selective
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Inclusive, selective, and exclusive
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Exclusive, inclusive, and intensive
Questão 6
Questão
For specialty products, a manufacturer is more inclined to use which of the market exposure strategies?
Responda
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Selective
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Inclusive
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Intensive
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Exclusive
Questão 7
Questão
Using rail service for the transportation of fast-moving goods is certainly the best option.
Questão 8
Questão
Which of these is not necessarily an advantage of storing or holding goods?
Responda
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Storing can increase the value of goods by making them more available when needed
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Storing can smooth out sales and increase profit
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Storing allows producers to take advantage of economies of scale in production
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Storing allows marketers more ways to vary a firm's marketing mix
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Storing helps decrease supply and keep price down
Questão 9
Questão
According to the video, the market exposure strategy which follows the principle of "selling where it sells best" is?
Responda
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Selective
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Intensive
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Exclusive
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Inclusive
Questão 10
Questão
Independent wholesalers who own the products they resell are called _________.
Responda
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Agent wholesalers
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Merchant wholesalers
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Retail wholesalers
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Service wholesalers
Questão 11
Questão
Which pricing objective sets specific guidelines for a level of profit, whereby prices are linked to a percentage of sales or return on investment?
Questão 12
Questão
According to the video, which is not an objective which guides strategy planning for price?
Responda
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Profit oriented
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Status quo oriented
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Cost oriented
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Sales oriented
Questão 13
Questão
Debbie's store, a large retailer in Texas, has set its price to very low levels in recent months in order to discourage competition and sell large volume of orders. It has been successful with this pricing policy so that it looks forward to reducing its price even further by next month. What pricing policy is Debbie's store using?
Responda
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Price skimming
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Psychological pricing
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Penetration pricing
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Value-based pricing
Questão 14
Questão
A pricing level policy which feels for demand at a higher price before aiming at more price-sensitive customers is referred to as _________________.
Responda
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Price skimming
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Psychological pricing
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Penetration pricing
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Value-based pricing
Questão 15
Questão
High mark-ups always translate into high overall profits
Questão 16
Questão
Break-even Point (BEP) is the point where
Responda
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total revenue from the quantity sold equals average unit cost
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total revenue from the quantity sold equals total fixed cost
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total revenue from the quantity sold equals total variable cost
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total revenue from the quantity sold equals total cost
Questão 17
Questão
Average cost pricing works best when demand conditions are changing.
Questão 18
Questão
Which of the following could increase a customer's price sensitivity?
Questão 19
Questão
According to the video, which of these is not a promotion objective?
Responda
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Informing
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Confirming
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Persuading
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Reminding
Questão 20
Questão
Jogger's is a well-known company which has been manufacturing shoes for 70 years. Its leading shoe brand, which has not changed in the past 50 years, is known all over the United States and can be said to be at market maturity stage. What kind of ads about its shoe brand do you think Jogger's would typically put out to its customers?
Responda
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Pioneering ads
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Persuasive ads
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Reminder ads
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Informative ads