Questão 1
Questão
Which is not part of the 5 C's of marketing strategy?
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Customers
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Context
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Collaborators
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Continuity
Questão 2
Questão
Statement 1: Customer value is the sum of the benefits from a marketing offering and the cost of obtaining these benefits
Statement 2: Customer value is the difference between the benefits from a marketing offering and the cost of obtaining these benefits.
Statement 3: A customer will always dwell on value as a key determinant of buying behavior.
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Only Statement 1 is correct
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Only Statement 2 is correct
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Only Statement 3 is correct
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Statement 1 and Statement 3 are correct
Questão 3
Questão
Which tool can be used as part of the 5C framework to analyze the external environment in which a business operates? Choose the best answer
Responda
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Competitive matrix
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PESTEL
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Porter's Five Forces
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Vendor Analysis
Questão 4
Questão
According to the video, controllable variables which a company puts together to satisfy its target market make up its?
Responda
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Competitive offering
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Vendor Analysis
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Marketing Mix
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5-C framework
Questão 5
Questão
The buyer's journey is through three main primary stages:
Responda
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discovery, confirmation and decision
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convincing, confirmation and decision
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discovery, consideration and decision
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consideration, informing and decision
Questão 6
Questão
Which part of the marketing mix is concerned with informing the target market about the product?
Responda
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Product
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Place
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Price
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Promotion
Questão 7
Questão
[blank_start]Target marketing[blank_end] tailors the marketing mix to meet the needs of a specific group of people.
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Target marketing
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Mass marketing
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Single marketing
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Exclusive marketing
Questão 8
Questão
The total stream of purchases a customer could contribute to the company over the length of their relationship is referred to as?
Questão 9
Questão
Which of these is a type of unpaid, non-personal presentation of ideas, goods and services?
Responda
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Advertising
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Personal selling
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Publicity
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Sales promotion
Questão 10
Questão
Price is the most important component of the marketing mix
Questão 11
Questão
[blank_start]Competitive[blank_end] environment is not part of a company's external marketing environment
Responda
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Economic
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Technological
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Competitive
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Social
Questão 12
Questão
A market environment where a number of small firms control the market and the barriers to competitive entry is very high is known as?
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Monopolistic competition
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Monopoly
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Oligopoly
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Pure competition
Questão 13
Questão
Which of these best explains the difference between Generic and Product markets?
Responda
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Generic markets offer broadly similar needs in diverse ways, while Product markets offer very similar needs with close substitutes
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Generic markets offer broadly different needs with close substitutes, while Product markets offer very similar needs in diverse ways
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Generic markets offer broadly similar needs with close substitutes, while Product markets offer very different needs in diverse ways
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Generic markets offer broadly different needs in diverse ways, while Product markets offer very different needs with close substitutes.
Questão 14
Questão
Marketing managers should focus solely on the product, while expecting the customer to adapt.
Questão 15
Questão
According to the video, which of these is not one of the target market approaches?
Responda
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Single target market
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Multiple target market
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Customer target market
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Combined target market
Questão 16
Questão
A segmenting dimension which uses income, sex or age, family size, occupation, and education variables is most likely
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Geographic
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Socio-cultural
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Demographic
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Behavioral
Questão 17
Questão
[blank_start]Clustering[blank_end] is a computer-aided method with which marketers can get additional help with market segmentation
Responda
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Dissonance
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Product division
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Qualifying dimension
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Clustering
Questão 18
Questão
Part of the criteria for determining the number of market segments requires that the segment be large enough to be profitable.
Questão 19
Questão
The part of the 5-C framework which assesses organizations fulfilling the same wants and needs of the same customers as the company's offerings is?
Responda
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Collaborators
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Competitors
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Company
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Context
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Customer
Questão 20
Questão
Regulations and laws, economy, cultural norms and technological factors are part of which of the 5-C's?
Responda
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Collaborators
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Competitors
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Context
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Company
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Customers