Coca-Cola

Coca-Cola is known worldwide and therefore it is sold in many countries including in the [blank_start]developing[blank_end] world. Their '[blank_start]Share[blank_end] [blank_start]a[blank_end] [blank_start]Coke[blank_end] [blank_start]Campaign[blank_end]' is in more than [blank_start]50[blank_end] countries each with their own language used to market the product. They even have popular [blank_start]names[blank_end] of that place on the label of coke cans and bottles. This made it so popular that there are over [blank_start]1.5[blank_end] billion servings in a day.

It is very successful in terms of marketing as it takes in [blank_start]real[blank_end] [blank_start]time[blank_end] data to measure their feedback. As well as that, it provides [blank_start]local[blank_end] [blank_start]entrepreneurship[blank_end] to the people in countries in [blank_start]Africa[blank_end] who may not have the opportunity to with [blank_start]micro[blank_end] [blank_start]distribution[blank_end] centres - employing [blank_start]15 000[blank_end] people. Their main marketing strategy is to promote [blank_start]happiness[blank_end] and lifestyle that locals can relate to.