3357644
Descrição
Quiz por Jorge Zepeda, atualizado more than 1 year ago
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Criado por Jorge Zepeda
aproximadamente 9 anos atrás
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Questão 1
Questão
What is included in the "marketing mix" (4 P's)?
Responda
-
Promotion
-
People
-
Place
-
Production
-
Price
-
Product/Service
Questão 2
Questão
Customers have ________ and ___________
Responda
-
dreams, ideas
-
wants, money
-
no money, needs
-
wants and needs
-
lots of wants, lots of money
Questão 3
Questão
Customers needs => functional => volume
Responda
- True
- False
Questão 4
Questão
Customers wants => psychological => margins
Responda
- True
- False
Questão 5
Questão
The exchange of product and services is effect by what?
Responda
-
Consumer disposable income
-
Customers' wants and needs
-
PESTE
-
None of the above
Questão 6
Questão
What is the goal for the the exchange of product/services?
Responda
-
To maximize customer satisfaction for customer needs
-
To maximize customer satisfaction for customer wents
-
To maximize customer satisfaction for both wants and needs
-
None of the above
Questão 7
Questão
What should you always do first when entering a market?
Responda
-
Analysis customer wants and needs
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Market Segmentation
-
PESTE analysis
-
None of the above
Questão 8
Questão
What makes up "PESTE"?
Responda
-
People
-
Excellence
-
Political/legal factors
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Supply and Demand
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Time
-
Techonology
-
Process improvement
-
Economic factors
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Social factors
-
Environmental factors
Questão 9
Questão
What are the types of international marketing?
Responda
-
Multi-domestic
-
Glocal
-
Regional
-
Global
-
All of the above?
Questão 10
Questão
What two things affect the type of market a firm is (as in Global, Multi-domestic, regional, glocal)?
Responda
-
Integration
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Process Capacity
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Firm's Vision
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Responsiveness
Questão 11
Questão
What where the issues in the Microsoft "works" case?
Responda
-
Toggle Switch
-
Picky Customers
-
File Conversions
-
Language
-
Timing
-
All of the above
Questão 12
Questão
SOHO stands for: Small Office-Home Office
Responda
- True
- False
Questão 13
Questão
Segmentation is what?
Responda
-
Grouping people who have similar relevant benefits together
-
Grouping people together who have different relevant benefits
-
Grouping people who have similar relevant benefits together who are willing and able to buy
-
None of the above
Questão 14
Questão
What does "SAM" stand for? (in relation to segmentation)
Responda
-
Sustianable-Accessible-Measurabl
-
Sustainable-Accurate-Measurable
-
Substantial-Accessible-Marginal
-
Substantial-Accessible-Measurable
-
None of the above
Questão 15
Questão
Differentiation is finding superiority over competitors on some benefits/attributes relevant to the cusomter
Responda
- True
- False
Questão 16
Questão
Segmentation + Differentiation = ?
Responda
-
Target Market
-
Product Attributes
-
Product Niche
-
Positioning Strategy
Questão 17
Questão
What are the steps in positioing?
Responda
-
1) Pick a target market. 2) Identify relevant benefits.3) Create a positioning map
-
1) Create a positioning map. 2) Pick a target market. 3) Identify relevant benefits
-
1) Identify relevant benefits. 2) Pick a target market. 3) Create a positiong map
-
None of the above
Questão 18
Questão
Price - Cost of Goods Sold = ?
Responda
-
Unit Contribution Margin
-
Break-even Volume
-
Net Income
-
Gross Margin
Questão 19
Questão
Unit Price - Unit VC = Unit Contribution Margin
Responda
- True
- False
Questão 20
Questão
? = Fixed Cost / Unit Contribution Margin
Responda
-
Gross Margin
-
Break-even Time
-
Break-even Volume
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Retailer Margin
-
None of these
Questão 21
Questão
Time to Break-even = X / Y
Responda
-
x = breakeven volume, y = annual sales
-
x = annual sales, y = breakeven volume
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x = fixed cost, y = unit contribution
-
x = unit contribution, y = fixed cost
Questão 22
Questão
Unit contribution is called a "contribution" because it contributes back to the fixed cost then if you break-even, it goes towards your profit
Responda
- True
- False
Questão 23
Questão
When should "transfer prices" be low priced?
Responda
-
When duties and tariffs are higher
-
When making local subsidiaries more favorable/profitbal
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Tax rate in foreign markets are higher than the US
-
Inflation in foreign market is higher than the US
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Currency depreciation is unstable in foreign markets
Questão 24
Questão
When should "transfer prices" be priced higher?
Responda
-
When duties and tariffs are high
-
When its better to make local subsidiaries more favorable/profitable
-
When tax rates in foreign markets are higher than the US
-
When inflation in foreign markets is higher than the US
-
When foreign markets currency depreciation in unstable
-
If repatriation of profits is restrictedd
Questão 25
Questão
Segmentation is breaking a market into subgroups that behave the same way with respect to your product/service
Responda
- True
- False
Questão 26
Questão
What variables are used to "segment" a market?
Responda
-
Demographics
-
Psychographics
-
Attitudes
-
Interest
-
Opinions
-
All of these
Questão 27
Questão
What has to exist for segmentation to work?
Responda
-
SAM (Substantial, Accessible, Measurable)
-
Large market share
-
A strong positioning strategy
-
None of these
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