3683695
Descrição
Quiz por Alex Whitty, atualizado more than 1 year ago
|
Criado por Alex Whitty
aproximadamente 9 anos atrás
|
|
Questão 1
Questão
On-page [blank_start]optimisation[blank_end] is refining the website to improve the [blank_start]index[blank_end] and [blank_start]rank[blank_end] by search engines. Off-page [blank_start]optimisation[blank_end] is building a rank by developing quality [blank_start]inbound links[blank_end] from relevant website.
Responda
-
index
-
rank
-
optimisation
-
optimisation
-
inbound links
Questão 2
Questão
SEO is essentially the same as PPC because both involve increasing traffic to a website.
Responda
- True
- False
Questão 3
Questão
Which factors does Google take into account on each search?
Responda
-
Geographical location
-
Previous search history
-
Logged into Google+
-
Responsiveness to digital device being used
Questão 4
Questão
Keeping content up to date is not important in a Google ranking
Responda
- True
- False
Questão 5
Questão
On-site optimisation concerns:
Responda
-
Site content and structure
-
Content marketing
Questão 6
Questão
On-site optimisation concerns:
Responda
-
Site content and structure
-
Content marketing
-
Link building
-
URLs
-
Alt and meta tags
-
Internal linking
-
Sitemaps
-
Headings (h1-h6)
Questão 7
Questão
Online searches reveal customer insights, such as:
Responda
-
Person: who the user is (segmented and qualified by the search engine)
-
Place: location and destination of searcher
-
Priority: indicator of their timeframe
-
Product: what is important to the searcher
-
Purchase: where or how the searcher wants to buy
Questão 8
Questão
The benefits for business of a high listing position in organic searches are [blank_start]increased click through rate[blank_end], [blank_start]increased engagement[blank_end] and [blank_start]increased conversions[blank_end].
Responda
-
increased click through rate
-
increased engagement
-
increased conversions
Questão 9
Questão
Typical KPIs for SEO include: [blank_start]visitor numbers[blank_end], [blank_start]page views[blank_end], [blank_start]click through rates[blank_end]
Responda
-
visitor numbers
-
page views
-
click through rates
Quer criar seus próprios Quizzes gratuitos com a GoConqr? Saiba mais.