3690735
Descrição
Quiz por Maren Myslinski, atualizado more than 1 year ago
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Criado por Maren Myslinski
aproximadamente 9 anos atrás
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Questão 1
Questão
[blank_start]Geographic coverage[blank_end], [blank_start]commercial length[blank_end], [blank_start]time of day[blank_end], and [blank_start]audience size[blank_end] influence the pricing of ads on television.
Responda
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Geographic coverage
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commercial length
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time of day
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audience size
Questão 2
Questão
[blank_start]Geographic coverage[blank_end], [blank_start]commercial length[blank_end], [blank_start]time of day[blank_end], and [blank_start]audience size[blank_end] influence pricing of ads on the radio.
Responda
-
Geographic coverage
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commercial length
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time of day
-
audience size
Questão 3
Questão
The [blank_start]creative unit[blank_end], the print's [blank_start]circulation[blank_end], and [blank_start]audience measurements[blank_end] influence the pricing of ads in print.
Responda
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creative unit
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circulation
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audience measurements
Questão 4
Questão
[blank_start]Paid searches[blank_end] and [blank_start]display ads[blank_end] influence the price of ads on the internet.
Responda
-
Paid searches
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display ads
Questão 5
Questão
CPM stands for [blank_start]cost per thousand[blank_end].
Responda
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cost per thousand
Questão 6
Questão
CPP stands for [blank_start]cost per point[blank_end], and relates to [blank_start]broadcast[blank_end].
Responda
-
cost per point
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broadcast
Questão 7
Questão
Local advertising accounts for [blank_start]80%[blank_end] of the total advertising found on the radio for a given DMA.
Responda
-
80%
Questão 8
Questão
Print audience measurement consists of [blank_start]circulation[blank_end] plus [blank_start]pass-along rates[blank_end].
Responda
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circulation
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pass-along rates
Questão 9
Questão
[blank_start]Drivetimes[blank_end] are the busiest, and therefore most expensive, dayparts on radio.
Responda
-
Drivetimes
Questão 10
Questão
[blank_start]Primetime[blank_end] has the highest viewership, and therefore is the most expensive, daypart on television.
Responda
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Primetime
Questão 11
Questão
[blank_start]Size[blank_end], [blank_start]color/production[blank_end], and [blank_start]bleed[blank_end] are three aspects that influence the creative unit in print media.
Responda
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Size
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color/production
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bleed
Questão 12
Questão
CPC stands for [blank_start]cost per action[blank_end].
Responda
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cost per action
Questão 13
Questão
[blank_start]Circulation[blank_end] is considered the print equivalent of broadcast ratings.
Responda
-
Circulation
Questão 14
Questão
The goal of the media mix is [blank_start]synergy[blank_end].
Responda
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synergy
Questão 15
Questão
The most important aspect of measuring media impact is [blank_start]objectives[blank_end].
Responda
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objectives
Questão 16
Questão
ADS stands for [blank_start]alternate delivery system[blank_end].
Responda
-
alternate delivery system
Questão 17
Questão
[blank_start]Television[blank_end] maintains the highest reach of all mediums.
Responda
-
Television
Questão 18
Questão
A - [blank_start]awareness[blank_end]
I - [blank_start]interest[blank_end]
D - [blank_start]desire[blank_end]
A - [blank_start]action[blank_end]
Responda
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awareness
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interest
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desire
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action
Questão 19
Questão
Percentages can be expressed as [blank_start]percentages[blank_end], [blank_start]fractions[blank_end], or [blank_start]decimals[blank_end].
Responda
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percentages
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fractions
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decimals
Questão 20
Questão
HUT stands for [blank_start]households using television[blank_end].
Responda
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households using television
Questão 21
Questão
Index = [blank_start]subset[blank_end]/[blank_start]base population[blank_end] x [blank_start]1,000[blank_end]
Responda
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subset
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base population
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1,000
Questão 22
Questão
Guaranteed circulation of the publication on which ad rates are based is the [blank_start]circulation base rate[blank_end].
Responda
-
circulation base rate
Questão 23
Questão
ABC stands for [blank_start]Audit Bureau of Circulation[blank_end] and is used to measure circulation of [blank_start]consumer[blank_end] publications.
Responda
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Audit Bureau of Circulation
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consumer
Questão 24
Questão
BPA stands for [blank_start]Business Press Association[blank_end] and is used to measure circulation of [blank_start]business[blank_end] and [blank_start]trade[blank_end] publications.
Responda
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Business Press Association
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business
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trade
Questão 25
Questão
Impression refers to [blank_start]contact[blank_end] with or [blank_start]exposure[blank_end] to an advertisement in a media vehicle.
Responda
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contact
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exposure
Questão 26
Questão
[blank_start]Gross impressions[blank_end] refers to the sum total of exposures/contact with an advertisement in a media vehicle.
Responda
-
Gross impressions
Questão 27
Questão
[blank_start]Share[blank_end] is a percentage of all HUT watching a show at a given time.
Responda
-
Share
Questão 28
Questão
Ratings = [blank_start]Share[blank_end] x [blank_start]HUT[blank_end]
Responda
-
Share
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HUT
Questão 29
Questão
GRPs stands for [blank_start]gross rating points[blank_end], and refers to the [blank_start]total ratings[blank_end] across a TV media schedule.
Responda
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gross rating points
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total ratings
Questão 30
Questão
TRPs stands for [blank_start]target rating points[blank_end], and refers to GRP but takes into account what percentage of the audience is in the advertiser's [blank_start]target market[blank_end].
Responda
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target rating points
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target market
Questão 31
Questão
Reach equates to [blank_start]more[blank_end] total media vehicles with [blank_start]fewer[blank_end] insertions.
Responda
-
more
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fewer
Questão 32
Questão
Frequency equates to [blank_start]less[blank_end] total media vehicles with [blank_start]more[blank_end] insertions.
Responda
-
less
-
more
Questão 33
Questão
Nielsen calculates website ratings with RDD, which stands for [blank_start]random digital dial[blank_end].
Responda
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random digital dial
Questão 34
Questão
In radio, the total number of unique listeners in a given period is called [blank_start]cumes[blank_end].
Responda
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cumes
Questão 35
Questão
In radio, AQH stands for [blank_start]average quarter hour[blank_end].
Responda
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average quarter hour
Questão 36
Questão
In radio, TSL stands for [blank_start]time spent listening[blank_end].
Responda
-
time spent listening
Questão 37
Questão
The estimated number of people in a publication's audience is the [blank_start]average issue audience[blank_end].
Responda
-
average issue audience
Questão 38
Questão
A print's [blank_start]primary audience[blank_end] refers to subscribers, newsstand buyers, and their households.
Responda
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primary audience
Questão 39
Questão
A print's [blank_start]pass-along[blank_end] audience refers to those who have read a particular publication through a member of the primary audience (i.e. hair salons, doctors offices, friends' houses).
Responda
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pass-along
Questão 40
Questão
[blank_start]Total audience[blank_end] refers to a print publication's primary audience and pass-along readers, while [blank_start]cume audience[blank_end] refers to a print publication's cumulative audience measured across multiple issues.
Responda
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cume audience
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Total audience
Questão 41
Questão
National, state and local DOTs that contribute actual traffic data to determine total possible [blank_start]impressions[blank_end] provide out-of-home [blank_start]traffic counts[blank_end].
Responda
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traffic counts
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impressions
Questão 42
Questão
DOT info combined with MRI and U.S. Census data for out-of-home is called [blank_start]data merge[blank_end].
Responda
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data merge
Questão 43
Questão
Simulations of the in-vehicle experience with ads using eye tracking and other measures for out-of-home are called [blank_start]visibility adjustments[blank_end].
Responda
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visibility adjustments
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