Questão 1
Questão
Out of the box, Cloud MDM cleanses and standardizes data in which Salesforce objects?
Responda
-
Accounts
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Products
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Leads
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Contacts
Questão 2
Questão
What does "Consolidation" refer to?
Questão 3
Questão
The Cloud MDM hierarchies feature allows you to represent various relationships with your customers.
Questão 4
Questão
The Cloud MDM application has components that run inside Salesforce as well as components that run outside Salesforce.
Questão 5
Questão
Running Cloud MDM using the default settings is recommended.
Questão 6
Questão
The following statements regarding the Cloud MDM custom settings are true:
Responda
-
The settings are present but not visible after installation.
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Changing the settings is only required for advanced operations.
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The settings should be configured before running Cloud MDM jobs.
Questão 7
Questão
The default Cloud MDM profile that is assigned to all users is called:
Questão 8
Questão
Which fields should be added to the Cloud MDM Information section on a page layout?
Select one or more:
Responda
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Record Type
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Synchronize
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Country ISO Code
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Company Norm
Questão 9
Questão
The Master Beans related list should be added to the Contact page layout (for the data steward/admin user).
Select one:
Questão 10
Questão
Field sets allow you to:
Select one:
Questão 11
Questão
When an account record is synchronized to the Cloud MDM staging area, the following records are created:
Select one or more:
Responda
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Java Bean
-
Account Bean
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Contact Bean
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Master Bean
Questão 12
Questão
The process of running synchronization on all records of a particular object type is known as:
Select one:
Responda
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Standardization
-
Migration
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Synchronization
Questão 13
Questão
The following statements regarding the Synchronize flag are true:
Select one or more:
Responda
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For newly created records, value will be true.
-
Can be used to synchronize a subset of data.
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Allows movement of a record to and from the Cloud MDM staging area.
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For existing records in Salesforce, value will be false.
Questão 14
Questão
Which settings determine the field mappings between the transactional record and the bean?
Select one:
Responda
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Matching Settings
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Bean Settings
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Synchronization Settings
Questão 15
Questão
How many custom fields can be mapped to a bean?
Select one:
Questão 16
Questão
Data cleansing ensures that data is in a consistent format, which is important for:
Select one or more:
Questão 17
Questão
When does Cloud MDM cleanse the data?
Select one:
Responda
-
When record is synchronized.
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When a data steward clicks the Cleanse button.
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When Cloud MDM is installed.
Questão 18
Questão
Cloud MDM looks for a legal form at the beginning and end of an account name.
Select one:
Questão 19
Questão
The normalized company name is used to update the Name on the account record.
Select one:
Questão 20
Questão
The normalized Country name is used to update the Country on the account , lead, or contact record.
Select one:
Questão 21
Questão
Cloud MDM uses fuzzy matching for the following processes:
Select one or more:
Responda
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Matching records from external data sources to accounts.
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Identifying duplicate records.
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Grouping records with similar charcteristics.
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Matching leads/contacts to accounts.
Questão 22
Questão
Fuzzy matching is a two-step process. In step 1, Cloud MDM:
Select one:
Responda
-
Performs a fuzzy match on the segments.
-
Performs a fuzzy match on all included fields.
-
Performs an exact match on the segments.
Questão 23
Questão
The following statements are true regarding Data segmentation:
Select one or more:
Responda
-
Speeds up the fuzzy matching process.
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Reduces the total number of records being fuzzy matched.
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Determines which records will be fuzzy matched.
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Slows down the fuzzy matching process.
Questão 24
Questão
The segment component fields must be fields on the bean, not the transactional record.
Select one:
Questão 25
Questão
You can control the fuzzy matching by setting the following:
Select one or more:
Responda
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Field Weightings
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Threshold Values
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Null Scores
-
Field Order
Questão 26
Questão
In which settings do you set fuzzy matching options?
Select one:
Responda
-
Synchronization Settings
-
Matching Settings
-
Duplicate Settings
Questão 27
Questão
If the fuzzy match score for a field is 40 and the field weighting is set to 25, what will the total field score be?
Select one:
Questão 28
Questão
If you set a field's weighting to 200, the values in this field must match exactly or...
Select one:
Responda
-
The weighted score for that field will be doubled.
-
The total score will be set to 0 and the records will not be considered a match.
-
A score of 0 will be assigned for that field.
Questão 29
Questão
When you run the Duplicate Check job, Cloud MDM compares:
Select one:
Responda
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All master beans in the same segment.
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All account records in the Salesforce org.
-
All account records in the same segment.
Questão 30
Questão
When you run the Duplicate Contact Check job, Cloud MDM compares:
Select one or more:
Responda
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All lead beans in same segment.
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Account and Contact beans in same segment.
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Contact to lead beans in same segment.
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All Contact beans in same segment.
Questão 31
Questão
You should increase the # of processes when running the Duplicate Check jobs if your org contains more than 1000 records.
Select one:
Questão 32
Questão
In order to view a list of MDM-identified potential duplicates for an account, you must:
Select one:
Responda
-
Add the Duplicate Accounts Visualforce page to the Account page layout.
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Be the Salesforce administrator.
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Assign a Cloud MDM profile to your user.
Questão 33
Questão
What three things should you do before using the automated merge jobs?
Select one or more:
Responda
-
Use Salesforce side-by-side comparison to examine each duplicate pair.
-
Toggle the master record, where necessary.
-
Identify and mark any "no duplicate" pairs.
-
Analyze duplicate records using reports and side-by-side comparisons.
Questão 34
Questão
To create powerful duplicate reports, you should create a custom report type that...
Select one:
Responda
-
Pulls in data from the related master and detail Account, Contact, or Lead.
-
Groups records by the master.
-
Is only available to data stewards and administrators.
Questão 35
Questão
What controls the display of the Toggle Master, No Duplicate, and Merge buttons on the Duplicates Visualforce page?
Select one:
Responda
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The Cloud MDM Profile of the user.
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The Salesforce page layout.
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The default Salesforce profile for the user.
Questão 36
Questão
With the Cloud MDM Merge jobs, you can merge up to 1000 records at a time.
Select one:
Questão 37
Questão
With Cloud MDM's enhanced lead conversion functionality, when a lead (for which a contact already exists) is converted, the following happens:
Select one:
Responda
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The lead will not convert.
-
The lead is converted and the existing contact is updated.
-
The existing contact is automatically deleted, then the lead is converted.
Questão 38
Questão
What new fields can be added to the Lead Detail page with Cloud MDM?
Select one or more:
Responda
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Master Account
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Contact (Lookup)
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Account (Lookup)
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Lead Parent
Questão 39
Questão
In order to use the Cloud MDM lead functionality, leads must be "matched" to accounts. Which two things facilitate this?
Select one or more:
Responda
-
Batch Acceleration Level for Matching job
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Segment Settings for Account and Contact
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Matching Settings for Account and Contact
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Matching Threshold for Account
Questão 40
Questão
Which approach should you use for performing a one-time load of data (example: migration from existing system to Salesforce)?
Select one:
Questão 41
Questão
What should you do before loading external data into beans?
Select one:
Questão 42
Questão
Matching can be defined as...
Select one:
Responda
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The process of associating beans to master beans.
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The process of associating leads and contacts to accounts.
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The process of associating data from an external source with an account.
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The process of associating records of the same object class.
Questão 43
Questão
If external data is loaded directly into beans and matching is run, how does Cloud MDM handle beans that were not matched to master beans (i.e., net new accounts)?
Select one:
Responda
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The bean is associated with a global master bean.
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A new master bean is created.
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The bean is flagged as "No Match."
Questão 44
Questão
Which is true regarding the Consolidated View?
Select one or more:
Responda
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Lists data sources for the master bean.
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Shows data currently on account.
-
Shows data currently on master bean.
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Shows historical data for account.
Questão 45
Questão
Enrichment can be defined as the process of writing data from the account to the master bean.
Select one:
Questão 46
Questão
Which enrichment operator will only update a field if that field's present value is NULL?
Select one:
Questão 47
Questão
You don't need to run the consolidation job if you are not intrgrating data from external systems.
Select one:
Questão 48
Questão
Multi-dimensional hiearchies means that a single account can belong to more than one hierarchy type - for example, a Sales and Financial hierarchy.
Select one:
Questão 49
Questão
What is another name for an account in a hierarchy?
Select one:
Questão 50
Questão
In order to view hierarchies using the MDM functionality, which configuration steps must you complete?
Select one or more:
Responda
-
Add the Parent ID field to the Master Bean page layout.
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Configure field sets for Account search and results.
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Add the Hierarchies Visualforce page to the Account page layout.
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Ensure the Parent ID field is mapped in the Account Synchronization settings.
Questão 51
Questão
In which ways can hierarchies be built?
Select one or more:
Responda
-
The native Salesforce Parent field.
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Via the master beans.
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Cloud MDM's graphical hierarchy editor.
-
Imported from an external system.
Questão 52
Questão
What happens if you add an account (that already belongs to a hierarchy) to another hierarchy?
Select one:
Responda
-
The Account will be copied and assigned a unique name.
-
The account will be added to both hierarchies.
-
The account, along with any children, will be moved to the new hierarchy.
Questão 53
Questão
How can you change the hierarchy type?
Select one:
Responda
-
Navigate to the Master Bean for the ultimate parent and edit the Hierarchy Type field.
-
Edit the Hierarchy Type field on the Account that is the ultimate parent.
-
Navigate to the Account bean for the ultimate parent and edit the Hierarchy Type field.
Questão 54
Questão
In order to clone a node, you must use the Cloud MDM edit hierarchies interface.
Select one:
Questão 55
Questão
If you clone an account into another hierarchy type, what happens behind the scenes.
Select one:
Responda
-
A second master bean is created and associated with the account.
-
The second bean with source = account is created under the master bean.
-
A second bean with source = other is created and associated with the master bean for the account.
Questão 56
Questão
Select two valid approaches for loading hierarchy data from an external data source.
Select one or more:
Responda
-
Load data in first job, then create parent relationships in second job.
-
Populate the Parent ID field and load all data in a single job.
-
Load data then manually update the Parent Id fields.
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Load data in order - parent accounts, then child accounts, etc.
Questão 57
Questão
Which input file format is supported with the Data Quality Center?
Select one:
Questão 58
Questão
What is the maximum file size that can be uploaded to the Data Quality Center?
Select one:
Questão 59
Questão
Does the Data Quality Center support de-duplication functionality?
Select one:
Questão 60
Questão
Incorrect address field assignments might result in which of the below status codes?
Select one or more:
Responda
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C2
-
P1
-
I3
-
All of the above
-
P2
Questão 61
Questão
What versions of Excel are supported?
Select one or more:
Questão 62
Questão
Which enrichments are supported?
Select one or more:
Questão 63
Questão
Which Address Doctor return status codes indicate a 50% or greater chance of an address being undeliverable?
Select one or more:
Questão 64
Questão
Which of the following Sales Force modules are supported with Address Validation?
Select one or more:
Responda
-
Accounts
-
Contacts
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Leads
-
Opportunities
Questão 65
Questão
What is the maximum character length for a password?
Select one:
Questão 66
Questão
A Country must be specified in order to verify an address?
Select one:
Questão 67
Questão
The biggest benefit to verifying email addresses at point of collection is to increase your list size by ensuring valid emails at acquisition point
Select one:
Questão 68
Questão
What is the shortest recommended timeout, in seconds:
Select one:
Questão 69
Questão
It is recommended to prompt customers for invalids in the following situations:
Select one:
Responda
-
All of the above
-
Any time your main objective is to collect email addresses
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Any time an email is collected for transactional messages, such as e-receipts, order confirmations and shipping notifications
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Any time a customer service representative is verbally asking for a customer’s email ad-dress and typing it in
Questão 70
Questão
At what point in the process are real-time verification emails verified?
Select one:
Responda
-
1 week later
-
Point of collection
-
2 days later
Questão 71
Questão
An example of a hygiene code is:
Select one:
Questão 72
Questão
Emails with code 220 Analytics in Progress safe to send from a hygiene perspective?
Select one:
Questão 73
Questão
Which of the following is NOT a reason you receive an “Analytics in Progress” status?
Select one:
Questão 74
Questão
The GetReason code for “Server Actively Rejected” has a code of:
Select one:
Questão 75
Questão
A “Net Protected” domain uses a third party service or appliance to filter and detect spam e-mail.
Select one:
Questão 76
Questão
The standard input and output file for an automated batch job is:
Select one:
Questão 77
Questão
The email address field does not have to be present in input filing.
Select one:
Questão 78
Questão
What is the max length of characters that an email address can have?
Select one:
Questão 79
Questão
When you receive a hygiene result of “Mole”, this means:
Select one:
Responda
-
These emails are based internationally and are safe.
-
Third party oversight emails specifically used for monitoring resources, many times for deliverability monitoring
-
These email addresses are not directly owned or controlled by a 3rd party DNSBL site
Questão 80
Questão
Before installing the product, you must obtain a StrikeIron subscription for Email Verification Plus Hygiene
Select one:
Questão 81
Questão
What is the highest number a timeout can be set to, in seconds?
Select one:
Questão 82
Questão
What can you set the schedule type to when creating new batch jobs?
Select one:
Responda
-
Monthly
-
Never
-
None of the above
-
All of the above
Questão 83
Questão
You can only select email lists for automatic verification on demand.
Select one:
Questão 84
Questão
Bronto improves customer contactability by:
Select one:
Questão 85
Questão
The app is free for Bronto users who have purchased a subscription to StrikeIron Email Verification Plus Hygiene.
Select one:
Questão 86
Questão
The Informatica tool will verify the email address, mailing address and phone numbers instantly before the invalid contact record is stored in the CRM system.
Select one:
Questão 87
Questão
What is the default email verification timeout, in seconds?
Select one:
Questão 88
Questão
On the batch job result page, you can sort out the list order by:
Select one:
Responda
-
Status description
-
Field Name
-
None of the above
-
All of the above
Questão 89
Questão
What are the 4 steps (in order) to integrate StrikeIron’s Email Verification and Hygiene API into Marketo?
Select one:
Responda
-
Create Webhook, create Smart Campaign, create form, test landing page
-
Configure Webhook, create form, create Smart Campaign, Test Landing page Correct
-
Create form, test landing page, create Webhook, create Smart Campaign
Questão 90
Questão
What is the purpose of the question mark (?) in the middle of the actual REST call?
Select one:
Responda
-
To make customers confused
-
It tells customer that they need to edit the REST information
-
It separates the endpoint of the API from the parameters that are supplied
Questão 91
Questão
The parameters that must be included in webhook template are:
Select one:
Responda
-
Message
-
None of the above
-
All of the above
-
License key
Questão 92
Questão
Before you map the Response Mappings, it is recommended that you create how many new fields?
Select one:
Questão 93
Questão
SMS Messages can be sent to non-mobile numbers:
Select one:
Questão 94
Questão
Consent is required to send SMS messages?
Select one:
Questão 95
Questão
What type of consent is required to send SMS messages?
Select one:
Responda
-
Oral
-
Written
-
All of the above
Questão 96
Questão
The frequency of you sending SMS messages to your customer base does not matter after you have consent.
Select one:
Questão 97
Questão
An opt-out option is required. for SMS Mobile Messaging.
Select one:
Questão 98
Questão
What are the 4 Types of Compliance Messages for SMS Messaging:
Select one:
Responda
-
Welcome, opt in, help, stop
-
Welcome, opt in, help, unknown
-
Welcome, stop, help, unknown
-
Opt in, stop, help, unknown
Questão 99
Questão
Is bulk SMS possible?
Select one:
Questão 100
Questão
Can we push HTTPs address via SMS?
Select one:
Questão 101
Questão
SMS Messages cannot be customized when using a trial account.
Select one:
Questão 102
Questão
How many messages are tracked in a single TrackMessageBulk invocation?
Select one:
Questão 103
Questão
What does the getstatuscode 200 mean (SMS Alert)?
Select one:
Responda
-
None of the above
-
Not found
-
Found
-
Issue
Questão 104
Questão
The syntax used by StrikeIron to describe the contents of SMS messages.
Select one:
Questão 105
Questão
What is the first thing you need to do in creating a Marketo Integration?
Select one:
Questão 106
Questão
What request type do you use in the webhook?
Select one:
Questão 107
Questão
What are the 4 steps involved in a Marketo Integration and in what order?
Select one:
Responda
-
Form, Webhook, , smart campaign, test landing page
-
Smart campaign, Webhook, form, test landing page
-
Test landing page, webhook, form, smart campaign
-
Webhook, form, smart campaign, test landing page
Questão 108
Questão
What 3 parameters need to be included in the template?
Select one:
Responda
-
License key, to number, header txt
-
License key, to number, message txt
-
Account ID, to number, message txt
-
License key, from number, message txt