Adobe Analytics Certification Test

Descrição

Test your knowledge in Adobe Analytics with this 30 minute quiz and receive your certification.
Winona  Mortley
Quiz por Winona Mortley, atualizado more than 1 year ago
Winona  Mortley
Criado por Winona Mortley mais de 8 anos atrás
532
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Resumo de Recurso

Questão 1

Questão
What is a 'Single Page Visit'?
Responda
  • The number of visits where only one Page View has been recorded during the entire visit.
  • A single hit visit where there is only one Page View, and no other Link Event or server call has occurred.
  • When the user scrolls down the page without interacting (clicking) with the page at all and then closes their browser
  • When the same value is recorded consecutively.

Questão 2

Questão
All metrics are available in all reports.
Responda
  • True
  • False

Questão 3

Questão
Page views do not include reloads and user’s clicks of the back button.
Responda
  • True
  • False

Questão 4

Questão
Choose the correct description of conversion variables (eVars).
Responda
  • Persistent variables that they hold their value for more than one page.
  • Non-persistent variables that track page level activity.
  • Provides information about who and what type of visitors are viewing the site.
  • Tracks roughly where a visitor is physically located.

Questão 5

Questão
What is the 'Next Page Flow' report?
Responda
  • A report that shows you an exhaustive list of pages visitors go to after viewing the chosen page.
  • A report that shows you, from a selected page, the pages visitors most often visited before the selected page.
  • A report that shows the number of visitors who successfully visited a specified sequence of pages, as well as the number of visitors who moved to the next step or fell out of the sequence.
  • A report that shows you, from a selected page, the next pages visitors most often visit after the selected page.

Questão 6

Questão
UTM codes are extra text added to the end of the URLs to track Internal Campaigns.
Responda
  • True
  • False

Questão 7

Questão
A visitor views his first page at 9:00am, then goes to the second page at 9:15am and views his third page at 10:30am. How many visits would that be?
Responda
  • 1
  • 2
  • 3
  • 4

Questão 8

Questão
Props (Conversion variables) persist between pages.
Responda
  • True
  • False

Questão 9

Questão
What kind of value does 'Tracking Code' have?
Responda
  • Dimension
  • Date
  • Metric
  • Event

Questão 10

Questão
Which one of these should you use to block particular referring pages for your site?
Responda
  • Exclude by IP address
  • Internal URL filters
  • Configuration
  • Referring Domain

Questão 11

Questão
You can create a dashboard or a reportlet from any report.
Responda
  • True
  • False

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