6899546
Descrição
Quiz por Gemma Calvert, atualizado more than 1 year ago
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Criado por Gemma Calvert
aproximadamente 8 anos atrás
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Questão 1
Responda
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A way of misleading consumers into buying things they wouldn't otherwise want.
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A form of market research that allows you to interpret what people say more accurately?
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An approach that allows marketers to measure consumers' subconscious responses to brands, ads and products using the techniques and knowledge from cognitive neuroscience?
Questão 2
Questão
Why are companies interested in using neuromarketing?
Responda
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To predict consumer behaviour with greater accuracy than traditional methods alone
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Because consumers often don't know what they really think
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To understand how their products or services stimulate the brain's reward and decision making areas
Questão 3
Questão
We always know what will make us happy.
Responda
- True
- False
Questão 4
Questão
Which of these neuro-techniques measure brain responses directly?
Responda
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Functional MRI
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Electroencephalography
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Lie detectors or devices that measure skin sweat or heart rate
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None of them
Questão 5
Questão
Neurons, or brain cells, communicate via a series of electro-chemical processes.
Responda
- True
- False
Questão 6
Questão
What is the phenomenon whereby an individual fails to perceive an unexpected stimulus that is in plain sight?
Responda
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Choice blindness
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Blindsight
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Change or inattentional blindness
Questão 7
Questão
What is the estimated number of neurons in the human brain?
Responda
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100 billion
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100 trillion
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1 billion
Questão 8
Questão
The principle of specialisation proposes that each brain area only participates in a specific task. Their functions are hard-wired from birth.
Responda
- True
- False
Questão 9
Questão
To represent the world, the brain detects physical energy from the environment and converts it into neural signals. This is a process called perception.
Responda
- True
- False
Questão 10
Questão
Top-down processing refers to the phenomenon by which our prior expectations and experiences influence what we actually perceive or experience.
Responda
- True
- False
Questão 11
Questão
Which of these can influence our perception?
Responda
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Context
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Culture
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Perceptual set
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All of the above
Questão 12
Questão
Determining if someone wants something (even implicitly) is a much better predictor of whether or not they will buy it, than if they say they like it.
Responda
- True
- False
Questão 13
Questão
Which of these statements best characterises the function of mirror neurons?
Responda
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They help us to see ourselves more accurately
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They mimic the motor actions that we see others performing
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They facilitate the speed at which brain cells communicate
Questão 14
Questão
90% of our behaviour is driven by subconscious processes in the brain. This is why market research methods that only rely on explicit consumer feedback can be inaccurate.
Responda
- True
- False
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