Pass the GA IQ Exam for Certification

Question

Digital analytics is

Answer 1

the analysis of quantitative data from your business

Answer 2

a process of continual improvement of the online experience

Answer 3

the analysis of qualitative data from your business

Answer 4

the analysis of data from your business and the competition

Answer 5

all of these answers are correct

Answer 6

(a) numeric, (b) continual change, (c) customers, (d) audience

Answer 7

(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes

Answer 8

(a) numeric, (b) continual improvement, (c) customers, (d) audience

Answer 9

(a) quantitative, (b) continual change, (c) customers, (d) outcomes

Answer 10

Document your technical infrastructure

Answer 11

Implement Google Analytics

Answer 12

Create your implementation plan

Answer 13

Define your overall measurement plan and business objectives

Answer 14

Implement Google Analytics

Answer 15

Create your implementation plan

Answer 16

Define your overall measurement plan and business objectives

Answer 17

Maintain and refine your plans

Answer 18

Document your technical infrastructure

Answer 19

collecting user information for sales teams to connect with potential leads

Answer 20

selling products or services

Answer 21

encourage engagement and frequent visitation

Answer 22

all these options are equally relevant as business objectives for content publishers

Answer 23

the DoubleClick third-party cookie

Answer 24

Google Tag Manager

Answer 25

survey data filled out by users

Answer 26

Information that you upload from your CRM

Answer 27

The AdWords first-party cookie

Answer 28

when encrypted

Answer 29

in custom campaigns only

Answer 30

Google Analytics does not keep track of sessions by default

Answer 31

The visitor’s session expires after 5 minutes of inactivity

Answer 32

The visitor’s session expires once the visitor has exited your site

Answer 33

The visitor’s session expires after 30 minutes of inactivity

Answer 34

Intelligence

Answer 35

Conversions

Answer 36

users and sessions

Answer 37

cohorts and interactions

Answer 38

registered users and browsers

Answer 39

purchasers and browsers

Answer 40

The reports generated by users over a specific period of time

Answer 41

Interactions or hits from a specific user for all time

Answer 42

Interactions or hits from a specific user over a defined period of time

Answer 43

A group of users getting together in person to discuss analytics

Answer 44

15 minutes

Answer 45

30 minutes

Answer 46

45 minutes

Answer 47

59 minutes

Answer 48

Intelligence

Answer 49

Annotations

Answer 50

secondary dimensions

Answer 51

table sort

Answer 52

primary dimension

Answer 53

secondary dimension

Answer 54

table filter

Answer 55

pivot table

Answer 56

The games on your site are highly interactive.

Answer 57

A typical session on your site involves filling out at least 3 forms.

Answer 58

The default session timeout length is set dynamically by Google Analytics and you cannot change it.

Answer 59

The average length of videos on your site is 35 minutes.

Answer 60

The average article on your site takes 4 minutes to read.

Answer 61

Configuration, Prozessing, Reporting, and Recollection

Answer 62

Configuration, Collection, Progressing, and Reporting

Answer 63

Collection, Configuration, Processing, and Reporting

Answer 64

Collection, Processing, Continuation, and Reporting

Answer 65

replication

Answer 66

collection

Answer 67

configuration

Answer 68

calculation

Answer 69

certification

Answer 70

processing

Answer 71

Ecommerce transaction

Answer 72

none of these answers is correct

Answer 73

social interaction

Answer 74

Reservations

Answer 75

Transactions

Answer 76

transforms the raw data from Collection using the Configuration settings

Answer 77

collects the data from Analytics tracking code added to a website, mobile application or other digital environments.

Answer 78

lets you access and analyze your data using the Reporting interface

Answer 79

lets you adjust Configuration settings before data is collected

Answer 80

adjusting a control in the reporting interface

Answer 81

adjusting the session timeout control

Answer 82

adding a segment to your report

Answer 83

any of these actions will adjust the sample size

Answer 84

User > Session > Interactions

Answer 85

Sessions > Visitors > Interactions

Answer 86

Sessions > Users > Interactions

Answer 87

Interactions > Users > Sessions

Answer 88

Your historical site performance

Answer 89

Third-party industry benchmark data

Answer 90

Internal expectations from your business leadership

Answer 91

A random guess

Answer 92

exports the collected data into a Google Spreadsheet

Answer 93

organizes the collected data into pivot tables

Answer 94

organizes the collected data within database tables

Answer 95

samples the data immediately

Answer 96

Channel Groups

Answer 97

Content Groups

Answer 98

Custom Reports

Answer 99

Javascript Customization

Answer 100

expediency

Answer 101

configuration

Answer 102

before documenting your business objectives

Answer 103

after implementation planning

Answer 104

when it’s convenient for your IT team

Answer 105

during measurement planning

Answer 106

Secondary dimensions

Answer 107

Analytics Intelligence

Answer 108

Annotations

Answer 109

Server redirects

Answer 110

Query string parameters

Answer 111

Flash and AJAX events

Answer 112

Responsive web design

Answer 113

all of these answers are correct

Answer 114

Java Script

Answer 115

User activity on a website

Answer 116

User activity on a mobile website

Answer 117

User activity on a mobile application

Answer 118

User activity on a gaming console

Answer 119

User activity on any digitally connected device

Answer 120

Campaign Tracking paramenter

Answer 121

JavaScript tracking code

Answer 122

none of these would be appropriate

Answer 123

Google Analytics mobile SDK

Answer 124

Measurement Protocol

Answer 125

any of these would be appropriate

Answer 126

Campaign Tracking parameter

Answer 127

JavaScript tracking code

Answer 128

Google Analytics mobile SDK

Answer 129

just after the opening <head> tag

Answer 130

just before the closing </head> tag

Answer 131

just after the opening <footer> tag

Answer 132

just before the closing </footer> tag

Answer 133

connects data to your specific Google Analytics account

Answer 134

sends data back to your Google Analytics account for reporting

Answer 135

tracks changes in your AdWords account

Answer 136

identifies new and returning users

Answer 137

uses the IP address of a device that accesses the site

Answer 138

uses the city, state and country of a visitor that access the site

Answer 139

creates anonymous unique identifiers using third-party cookies

Answer 140

creates anonymous unique identifiers using first-party cookies

Answer 141

By detecting what city, operating system and browser the hits come from

Answer 142

By setting a unique ID for the device that is attached to each hit

Answer 143

By grouping together all hits that are collected within a 30 minute time period

Answer 144

Google Analytics is not able to detect if a group of interactions are from the same user device

Answer 145

replace complicated page URLs with readable text strings

Answer 146

report on only a subdomain or directory

Answer 147

include only traffic coming from a particular campaign

Answer 148

exclude visits from a particular IP address

Answer 149

You will need to configure your goals in the unfiltered view

Answer 150

Without one unfiltered view, you will not be able to use a filter for multiple views

Answer 151

An unfiltered view ensures that the original data can always be accessed

Answer 152

There is no reason to maintain an unfiltered view

Answer 153

One account, one property, no views

Answer 154

One account, two properties

Answer 155

One account, one property, two views

Answer 156

One account, one property, one view, because you can’t use Google Analytics to track the mobile app

Answer 157

To look more closely at traffic to a specific part of a site (a page or selection of pages)

Answer 158

To limit a user’s access to a subset of data

Answer 159

To track domains that belong to another account

Answer 160

To look more closely at traffic to a specific subdomain

Answer 161

Create a new view and apply an advanced filter that deletes page data outside the subdirectory

Answer 162

Create a duplicate view and add a filter: select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory

Answer 163

Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory

Answer 164

Create a new web property and add the new tracking code to the pages on the subdirectory

Answer 165

View → Account → Property

Answer 166

Property → Account → View

Answer 167

Account → View → Property

Answer 168

Account → Property → View

Answer 169

If you make a mistake with a configuration setting on a view, you can always reprocess the data to fix it.

Answer 170

To view data from two websites in aggregate using Google Analytics, you must use the same tracking ID on both sites.

Answer 171

Once a view is deleted it can be restored using the trash can feature.

Answer 172

When a new view is created, it will show the historical data from the first view you created for the property.

Answer 173

including data

Answer 174

excluding data

Answer 175

exporting data

Answer 176

changing how data looks in reports

Answer 177

secondary dimension

Answer 178

motion chart

Answer 179

pivot table

Answer 180

date comparison

Answer 181

Date comparison

Answer 182

Table filter

Answer 183

Table sort

Answer 184

Primary dimension

Answer 185

Secondary dimension

Answer 186

Pivot table

Answer 187

Location reports

Answer 188

Frequency & Recency reports

Answer 189

New vs. Returning report

Answer 190

Engagement reports

Answer 191

Browser & OS reports

Answer 192

Mobile reports

Answer 193

Use a Search and Replace custom filter on the Request URI field where Search Strings is “/index” and Replace String is “/home”

Answer 194

Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”

Answer 195

Page Value

Answer 196

Bounce Rate

Answer 197

Change the primary dimension in the Channels report to “Medium” and view the Bounce Rate metric

Answer 198

Change the primary dimension in the Source/Medium report to “Medium” and view the Bounce Rate metric

Answer 199

Change the primary dimension in the Referrals report to “Medium” and view the Bounce Rate metric

Answer 200

You cannot see this information in any Acquisitions reports.

Answer 201

Visits from Google AdWords campaigns that have auto tagging enabled

Answer 202

Visits from Google AdWords campaigns that have autotagging disabled and no manual campaign tagging

Answer 203

Visits from all links tagged with the parameter utm_medium=cpc

Answer 204

Visits from all links tagged with the utm_campaign parameter

Answer 205

Keyword report

Answer 206

Affinity Categories

Answer 207

Search Engine Optimization report

Answer 208

Site Search report

Answer 209

how users search your site

Answer 210

traffic coming from search engines

Answer 211

traffic coming from Google organic search

Answer 212

traffic coming from Google paid search

Answer 213

Location reports

Answer 214

Frequency & Recency reports

Answer 215

New vs. Returning reports

Answer 216

Engagement reports

Answer 217

Browser & OS reports

Answer 218

Mobile reports

Answer 219

Acquisition

Answer 220

Conversion

Answer 221

button click response time

Answer 222

how quickly images load

Answer 223

All of these are tracked by the Site Speed reports.

Answer 224

page-load time for a sample of pageviews on your site

Answer 225

how quickly the browser parses a page and makes it available for user interaction

Answer 226

Date comparison

Answer 227

Table filter

Answer 228

Table Sort

Answer 229

Primary dimensions

Answer 230

Secondary dimensions

Answer 231

Pivot table

Answer 232

Location reports

Answer 233

Frequency & Recency reports

Answer 234

New vs. Returning reports

Answer 235

Engagement reports

Answer 236

Browser & OS reports

Answer 237

Mobile reports

Answer 238

Content Drilldown

Answer 239

Landing Pages

Answer 240

Exit Pages

Answer 241

Site Speed

Answer 242

Site Search

Answer 243

Content Drilldown

Answer 244

Landing Pages

Answer 245

Exit Pages

Answer 246

Site Speed

Answer 247

Site Search

Answer 248

A report title must be entered

Answer 249

Multiple report tabs must be created

Answer 250

Multiple metric groups must be created

Answer 251

At least one metric must be added

Answer 252

At least one dimension must be added

Answer 253

A report filter must be applied

Answer 254

the account administration settings

Answer 255

the reporting interface

Answer 256

automate complex reporting tasks

Answer 257

automate your tracking code customizations

Answer 258

retrieve Google Analytics data for use in your own applications

Answer 259

build your own dashboard with Google Analytics data

Answer 260

the start and end dates

Answer 261

the name of the standard report you wish to use

Answer 262

which metrics to display

Answer 263

the ID of the account view that the data should be retrieved from

Answer 264

adding a segment to your report

Answer 265

adjusting the session timeout control

Answer 266

adjusting a control in the reporting interface

Answer 267

specifying the sample size when querying the API

Answer 268

utm_campaign

Answer 269

utm_source

Answer 270

utm_medium

Answer 271

utm_content

Answer 272

www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring

Answer 273

www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter

Answer 274

www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks

Answer 275

www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1

Answer 276

utm_adgroup

Answer 277

utm_content

Answer 278

utm_campaign

Answer 279

utm_source

Answer 280

to generate a URL with tracking parameters

Answer 281

to optimize landing pages

Answer 282

using the URL builder is required in order to track AdWords visits

Answer 283

to generate the URL tracking parameters that need to be appended to an organic search result

Answer 284

utm_medium

Answer 285

utm_creative

Answer 286

utm_content

Answer 287

Source and Medium

Answer 288

Source, Medium, Campaign, and Ad Content

Answer 289

Campaign and Medium

Answer 290

Campaign and Ad Content

Answer 291

(none), when the traffic source is “direct”

Answer 292

utm_content, utm_campaign

Answer 293

utm_source, utm_medium, utm_campaign

Answer 294

utm_source, utm_conten

Answer 295

utm_campaign, utm_adgroup, utm_term

Answer 296

Banner ads

Answer 297

AdWords campaigns

Answer 298

Organic search traffic

Answer 299

Non-AdWords CPC campaigns

Answer 300

Email campaigns

Answer 301

Organic Search

Answer 302

Conversion

Answer 303

Example.com

Answer 304

Conversion

Answer 305

Example.com

Answer 306

All of these are mediums.

Answer 307

Conversion

Answer 308

Acquisition

Answer 309

The percentage of visits that contain only one pageview

Answer 310

The percentage of visits during which visitors spent at least two minutes on the site

Answer 311

The percentage of visits that result in a site registration

Answer 312

Conversion rate

Answer 313

All of the above

Answer 314

The percentage of sessions that result in a site registration

Answer 315

The percentage of sessions that are unique

Answer 316

The percentage of sessions which contain three or more pageviews

Answer 317

The percentage of sessions during which users spend at least 2 minutes on the site

Answer 318

To determine the conversion rate

Answer 319

To calculate ecommerce metrics

Answer 320

To determine the popularity of each of your pages

Answer 321

To attribute monetary value to non-ecommerce conversions

Answer 322

Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?

Answer 323

Are there a lot of unexpected exits from a step in the middle of my conversion funnel?

Answer 324

Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?

Answer 325

Do visitors usually start my conversion process from the first step or somewhere in the middle?

Answer 326

All of these can be answered using the goal flow report.

Answer 327

bounce rate

Answer 328

conversion rates

Answer 329

conversion paths

Answer 330

a list of transactions

Answer 331

ecommerce revenue

Answer 332

www.example.com/thankyou.html

Answer 333

www.example.com/thankyou/receipt.php

Answer 334

www.example.com/receipt/thankyou.php

Answer 335

www.example.com/thankyou.php

Answer 336

Match type: Equals to; URI pattern: /thankyou

Answer 337

Match type: Begins with; URI pattern: /thankyou

Answer 338

Match type: Equals to; URI pattern: www.mysite.com/thankyou

Answer 339

Match type: Begins with; URI pattern: www.mysite.com/thankyou

Answer 340

Revenue per Click

Answer 341

Bounce Rate

Answer 342

Average Order Value

Answer 343

Ecommerce Revenue

Answer 344

Goal Revenue

Answer 345

To attribute monetary value to a non e-commerce site

Answer 346

To calculate e-commerce metrics

Answer 347

To determine the popularity of webpages

Answer 348

You must assign a goal value in order to track conversions

Answer 349

Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?

Answer 350

Are there a lot of unexpected exits from a step in the middle of my conversion funnel?

Answer 351

Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?

Answer 352

Do visitors usually start my conversion process from the first step or somewhere in the middle?

Answer 353

All of these can be answered using the goal flow report.

Answer 354

bounce rate

Answer 355

conversion rates

Answer 356

conversion paths

Answer 357

a list of transactions

Answer 358

ecommerce revenue

Answer 359

www.example.com/thankyou.html

Answer 360

www.example.com/thankyou/receipt.php

Answer 361

www.example.com/receipt/thankyou.php

Answer 362

www.example.com/thankyou.php

Answer 363

Match type: Equals to; URI pattern: /thankyou

Answer 364

Match type: Begins with; URI pattern: /thankyou

Answer 365

Match type: Equals to; URI pattern: www.mysite.com/thankyou

Answer 366

Match type: Begins with; URI pattern: www.mysite.com/thankyou

Answer 367

Revenue per Click

Answer 368

Bounce Rate

Answer 369

Average Order Value

Answer 370

Ecommerce Revenue

Answer 371

Goal Revenue

Answer 372

To attribute monetary value to a non e-commerce site

Answer 373

To calculate e-commerce metrics

Answer 374

To determine the popularity of webpages

Answer 375

You must assign a goal value in order to track conversions

Answer 376

There was a misspelling in the URL of the goal definition

Answer 377

The tracking code is missing from the conversion page

Answer 378

The match type in the goal definition is incorrect

Answer 379

No URL destination goals have been defined

Answer 380

A website page viewed by the user once they have completed a desired action

Answer 381

A page that has given you revenue

Answer 382

The most popular page on your site

Answer 383

Adding the e-commerce code to the goal page

Answer 384

Adding the conversion ID to the tracking code on the goal page

Answer 385

Dragging the goal page onto a Standard Report

Answer 386

Specifying the conversion page in your view settings within Google Analytics

Answer 387

You must have Ecommerce reporting implemented.

Answer 388

You must set up a Goal for the conversion.

Answer 389

You must set up each of the three pages as a funnel step in the Goal settings.

Answer 390

None of the above. Goal Flow reports are automatically populated with data about your conversion processes.

Answer 391

which users are likely to convert

Answer 392

which interactions should be used to calculate conversions

Answer 393

which users spend the most time on your home page

Answer 394

which page or screen is the first of a user’s visit

Answer 395

an offline sale

Answer 396

an online sale

Answer 397

a view of the home page

Answer 398

All of these are mirco conversions for this site.

Answer 399

Use of the “customize your watch” tool

Answer 400

receiving a product inquiry

Answer 401

a completed sales transaction

Answer 402

collecting a lead

Answer 403

a click on a “buy” button

Answer 404

all of the above

Answer 405

A potential customer visits a lead form, but doesn’t fill it out or submit it.

Answer 406

A potential customer fills out and submits a lead form.

Answer 407

A potential customer downloads a spec sheet for one of your machines.

Answer 408

A potential customer signs up for your weekly newsletter.

Answer 409

A potential customer joins your social media community.

Answer 410

Occurs when someone completes an action that’s important to your business

Answer 411

Is your highest converting campaign

Answer 412

Always occurs prior to a micro conversion

Answer 413

Is a large revenue sale that is directly attributable to a display campaign

Answer 414

Occurs when over 50% of visitors buy an item

Answer 415

secondary dimensions

Answer 416

Intelligence

Answer 417

Annotations

	Criado por Rob Winners mais de 7 anos atrás

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Pass the GA IQ Exam for Certification

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