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April 2017 questions

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New questions from april 2017 from a Google Analytics Exam. Looking up answers for some of the brand new questions.
Rob Winners
Quiz by Rob Winners, updated more than 1 year ago
Rob Winners
Created by Rob Winners over 7 years ago
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Question 1

Question
If you define a Destination Goal for a newsletter sign-up and a user completes the newsletter sign-up in three separate sessions, how many Goal conversions will GA count?
Answer
  • 0
  • 1
  • 2
  • 3

Question 2

Question
Sharing a Custom Report will share the data in that report.
Answer
  • True
  • False

Question 3

Question
Which of these represents the hierarchical stucture of a Google Analytics account?
Answer
  • View > Account > Property
  • Account > Property > View
  • Property > Account > View
  • Account > View > Property

Question 4

Question
"What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?"
Answer
  • Attributuion Modeling
  • Channel Groupings
  • Multi-Channel Funnels
  • Conversion Tracking

Question 5

Question
"Which data table display compares report metrics to the website average?"
Answer
  • Pivot
  • Percentage
  • Performance
  • Comparison

Question 6

Question
Which report shows which pages on our site get the most traffic and highest engagement?
Answer
  • Activite Users report
  • Frequency and Recency report
  • All Pages report
  • Engagement report

Question 7

Question
Which of these is NOT possible when you link your AdWords account to Google Analytics?
Answer
  • can I Import Analytics goals and transactions into AdWords as conversions
  • Create remarkeing lists in Analytics to use in AdWords campaigns
  • Adjust keyword bids inside Google Analytics
  • View AdWords click and cost data alongside your site engagement data in Google Analytics

Question 8

Question
Custom Dimensions can be used as which of the following?
Answer
  • Secondary Dimensions Standard reports
  • Primary Dimensions n Custom reports
  • Secondary dimsions in Custom reports
  • all of the above
  • i would guess all of aove, checking

Question 9

Question
Which campaign is NOT standard in GA?
Answer
  • utm_source
  • utm_medium
  • utm_content
  • utm_adgroup

Question 10

Question
"Which of these could NOT be tracked using Goal in Google Analytics?"
Answer
  • Signing up for a newsletter
  • Customer's lifetime value
  • Making a purchase
  • Watching a video

Question 11

Question
What is a "secondary dimension" in GA?
Answer
  • A visualization that allows you to understand the impacts of your data.
  • An additional dimension you can add to a report for more specific analysis.
  • An additional metic you can add to a report for more specific analysis.
  • An additional widget you can add to a dashboard for more specific analysis.

Question 12

Question
Which of these can you NOT share using the Solutions Gallery?
Answer
  • Custom reports
  • goals
  • segments
  • custom dimensions

Question 13

Question
Custom Reports will NOT let you do what?
Answer
  • Create a report with custom metrics
  • pair metrics and dimensions of different scopes
  • Use multipul dimensions together in the same report
  • Use a Custom Dimension as a primary dimension

Question 14

Question
Auto-tagging is used to collect data from which kinds of traffic?
Answer
  • AdWords campaign traffic
  • Website referral traffic
  • social media traffic
  • Search endgine traffic other than Google

Question 15

Question
Smart Goals are created automatically by Google's machine-learning algorithms.
Answer
  • True
  • False

Question 16

Question
What are the four scope levels avalible for dimensions and metrics in GA?
Answer
  • Hit-level, session-level, product-level, or suer-level scope
  • Event-level, session-level, transaction-level, or user-level scope
  • Event-level, duration-level, transaction-level, or user-level scope
  • Location-level, duration-level, product-level, or user-level scope

Question 17

Question
What is required for userID tracking users across different devices?
Answer
  • Google Tag Manager
  • Sign-in that generates and sets unique IDs
  • A new Analytics account for reporting
  • All of the above

Question 18

Question
To send data from a web-connected device like a point-of-sale system to Google analytics, what would you use?
Answer
  • The Measurement Protocol
  • Data Import
  • Browser cookies
  • The Network Protocol

Question 19

Question
"You may apply a new Custom Channel Group retroactively to organize data that has been previously collected."
Answer
  • True
  • False

Question 20

Question
Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.
Answer
  • True
  • False

Question 21

Question
Which of these are required for Multi-Channel Funnels?
Answer
  • Goals or Ecommerce
  • In-page analytics
  • Custom Dimensions
  • Advertising Features

Question 22

Question
Filters may be applied retroactively to any data that has been processed.
Answer
  • True
  • False

Question 23

Question
Which type of Custom Report shows a static sortable table with rows of data?
Answer
  • flat table
  • Map Overlay
  • Pivot table
  • explorer

Question 24

Question
What will happen if you install the same default tracking code on pages with different domains?
Answer
  • Analytics will not associate these user and sessions with any domain
  • Anyalytics will associate these user ans sessions with a single domain
  • Anaytics will alert you about duplicated data collection
  • Analytics will associate these users and sessions with their respective domains

Question 25

Question
By default, which of these is NOT considered a "medium" in Google Analytics?
Answer
  • Google
  • Organic
  • referral
  • cpc

Question 26

Question
Which of these would prevent data from appearing in a Custom Report?
Answer
  • You've applied too many dimensions to the Custom Report
  • You've appled a filter that filters out all of your data
  • You haven't shared that Custom report with users in the same view
  • You've applied too many metrics to the Custom Report

Question 27

Question
Filters let you include, exclude, or modify data you collect in a view.
Answer
  • True
  • False

Question 28

Question
Which reports require you to activate Advertising Features?
Answer
  • Real time reports
  • geo reports
  • cohort Analysis reports
  • Demographics and interests reports

Question 29

Question
What Scope would you apply for a Custom Dimension that collects data for users who log in to your website?
Answer
  • User
  • Product
  • Hit
  • Session

Question 30

Question
Which of these is NOT a valid metic-dimension combination?
Answer
  • Session / Source
  • Time on Page / Device Type
  • Total Events / User Type
  • Sessions / bounce rate

Question 31

Question
If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.
Answer
  • True
  • False

Question 32

Question
Which reports show websites that send traffic to your pages?
Answer
  • Demographics
  • All Traffic
  • Geo
  • Behavior

Question 33

Question
Which kids of hits does Google Analytics track?
Answer
  • Page-tracking hit
  • Event-tracking hit
  • Ecommerce tracking hit
  • all of the above

Question 34

Question
How does Google Analytics credit a channel that contributes to a conversion prior to a tranaction?
Answer
  • last click attribution
  • Primary conversion
  • assisted conversion
  • second-to-last-click attribution

Question 35

Question
How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?
Answer
  • Last-click attribution
  • Primary conversion
  • Assisted conversion
  • Second to last click attribution

Question 36

Question
Which of these is a scope for Custom Metrics?
Answer
  • Event
  • Hit
  • User
  • Session

Question 37

Question
Which of these is NOT a benefit of Remarketing in Google Analytics?
Answer
  • Create remarketing listis without making changes to your existing Analytics snippet
  • Create remarketing lists based on custom segments and targets
  • Allow customers to reorder an item they have previously purchased
  • Show customized ads to customers who have previously visited your site

Question 38

Question
What is a "dimension" in Google Analytics?
Answer
  • A report that offers information about your audience.
  • An attribute of a data set that can be organiszed for better ananlysis.
  • The total amount of revenue a business has made in a given date range.
  • A comparison of data between two date ranges.

Question 39

Question
Which of the following criteria could NOT be used for a Dynamci Remarketing audience?
Answer
  • Users who returned an item they purchased
  • Users who viewed product detail pages
  • Users who viewed your homepage
  • users wo viewed a search result page on your website

Question 40

Question
What URL tag does AdWords add to the destination URL tag to the destiation URL using autotagging?
Answer
  • utm=
  • urlid=
  • gclid=
  • adid=

Question 41

Question
Which report would you use to determine where users start or exit the conversion funnel?
Answer
  • Cohort Analysis report
  • Treemaps report
  • Goal Flow report
  • User Timings report

Question 42

Question
When will the Analytics tracking code send a pageview hit to Google Analytics?
Answer
  • Every time a user adds an item to an online shopping cart
  • Every time a user loads a webpage with embedded tracking code
  • Every time a user searches on a website
  • Every time a user clicks a video on a website

Question 43

Question
Which of these CANNOT be collected by the default Analytics tracking code?
Answer
  • Browser language setting
  • User's favorite website
  • Page visits
  • Device and operating system

Question 44

Question
Which tags does Google Analytics recommend to accurately track campaigns?
Answer
  • Campaign, Content, and Term
  • Medium, Source, and Campaign
  • Medium, Source, and Content
  • Source, content, and Term

Question 45

Question
What would you set up to collect how many comments user posted to a webpage on your site?
Answer
  • Custom metric
  • Calculated Metric
  • Custom channel Groupings
  • Custom Dimension

Question 46

Question
Which of these criteria CANNOT be used to create a Custom Segment?
Answer
  • Sequences of user actions
  • Metrics
  • Dimensions
  • Ad type

Question 47

Question
How would your reduce the time it take to compile reports in Google Analytics?
Answer
  • Remove any Secondary Dimensions you have added to the report
  • Choose "Faster response" in the sampling pulldown menu
  • Choose "Greater precision" in the sampling pulldown menu
  • Remove any filters you have added to the view

Question 48

Question
"If a filter excludes data from a view, that data can never be recovered for that view."
Answer
  • True
  • False

Question 49

Question
Which of these is NOT a benefit of using segments in your data analysis?
Answer
  • You can compare behavior metrics for groups of users like Converters vs non converters
  • You can permanetly modify the data in your view
  • You can isolate and analyze specific conversion paths using conversion segments
  • You can analyze users by single or multi-session conditions

Question 50

Question
"If you wanted to track what search terms customers use to find products on your website, what would you set up?"
Answer
  • Site Search
  • Search filters
  • Enhanced Ecommerce
  • Data Import

Question 51

Question
Which report helps identify which browsers may have had problems with your website?
Answer
  • The Browser & OS report
  • The Source/Medium report
  • The Active users report
  • New vs returning report

Question 52

Question
Which four parameters can you include with an event hit for reporting?
Answer
  • Event, Category, Action, Lable
  • Category, Action, Lable, Unique Events
  • Category, Action, Lable, Total Events
  • Category, Action, Label, Value

Question 53

Question
"Which report helps you determine the percent of your site traffic that has visited previously?"
Answer
  • New vs Returning report
  • Referrals report
  • Sales Performance report
  • Frequency & Recency report

Question 54

Question
"You can only apply a Custom Dimension to data that was collected after you created the dimension."
Answer
  • True
  • False

Question 55

Question
Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?
Answer
  • Filter 1: include Brazil or Argentina
  • filter 1: include Brazil > Filter 2: include Argentina
  • Filter 1: Exclude Peru or Bolivia
  • Filter 1: Include Argentina > Filter 2: Include Brazil

Question 56

Question
By default, Google Analytics can only collect behavioral data from web-connected systems.
Answer
  • True
  • False

Question 57

Question
What four types of Goals are available in Google Analytics?
Answer
  • Pageview, Event, Transaction, social
  • Destination, Events, Pageview, Social
  • Destination, Event, Duration, Pages/Screens per Session
  • Location, Event, Time, Users per Session

Question 58

Question
What will happen if a user clears the Analytics cookie from their browser?
Answer
  • Analytics will not be able to associate user behavior with past data collected
  • Analytics will set a new unique ID the next time a browser loads a tracked page
  • Analytics will set a new browser cookie the next time a browser loads a tracked page
  • all of the above

Question 59

Question
Which filter would you apply if you only wanted to include data from a campaign titled "Back to School" in Campaign reports?
Answer
  • Custom include a filter with field "Campaign Name" and pattern "back to school"
  • Custom Search and Replace filter with field "Campaign Name", string "Back to School", and Pattern "include"
  • Predefined include filter with "traffic to the hostname" "that are equal to " "back to school"
  • Custom Include filter with filed "Page Title" and pattern "back to school"

Question 60

Question
Views can include website data from before the view was created.
Answer
  • True
  • False

Question 61

Question
"By default, which of these traffic source dimensions does GA capture for each user that visits your website?"
Answer
  • Source, Medium, Campaign, and Ad content
  • campaign and Ad content
  • source and Medium
  • Campaign and Medium

Question 62

Question
If you want to track users and sessions across multiple domains, what must you set up?
Answer
  • Ad Exchange Linking
  • AdWords Linking
  • Data IMport
  • Cross-domain tracking

Question 63

Question
You cannot change the session default session timeout duration in GA.
Answer
  • True
  • False

Question 64

Question
What is a "metic" in GA?
Answer
  • The numbers in a data set often paired with dimensions
  • A dimension that can help you analyze site performance
  • A segment of data separated out in a report for comparison
  • The dates in your date range

Question 65

Question
If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a match type of "Begins with", which of the following pages on www.googlemerchandisestores.com will NOT count as a goal.
Answer
  • /ordercomplete/index.html
  • /ordercomplete.php
  • /order/complete.php
  • /ordercomplete/thank_you.html

Question 66

Question
Which report shows the percentage of traffic that has visited your site before?
Answer
  • All traffic > Referrals report
  • Interests > Affinity categories report
  • Behavior > Frequency and Redency report
  • Behavior > New vs returning report

Question 67

Question
Which of these channels is NOT included in the default Channels report?
Answer
  • Organic Search
  • Display
  • Device
  • Direct

Question 68

Question
Which of these user characteristics CANNOT be used to crreate a Custom Segment?
Answer
  • Users that viewed a page on your website and then watched a video
  • Users 25 to 34 years of age who have their browser set to Spanish
  • Users that engaged in your social media or email campaigns
  • Users who have children

Question 69

Question
By default, which of these is NOT considered a "source" in Google Analytics?
Answer
  • Email
  • Direct
  • googlemerchandisestore.com
  • Google
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