Brain Sync and How to Apply This to Design

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How to apply this to design?
Question (binary/octet-stream)
Presenting information through audio and/or video where people can hear someone talking is an especially powerful way to help people understand the message. Don’t just rely on reading if you want people to understand information clearly. Weinschenk, S., PH.D. (2011). 100 Things Every Designer Needs to Know About People [Kindle]. Pg. 156