Question 1
Question
CC360: Out of the box, Cloud MDM cleanses and standardizes data in which Salesforce objects?
Answer
-
Accounts
-
Products
-
Contacts
-
Leads
Question 2
Question
CC360: What does 'Consolidation' mean in Cloud Customer 360?
Question 3
Question
CC360: The Cloud MDM hierarchies feature allows you to represent various relationships with your customers.
Question 4
Question
CC360: The Cloud MDM application has components that run inside Salesforce, as well as components that run outside of Salesforce.
Question 5
Question
CC360: Running Cloud MDM using the default settings is recommended.
Question 6
Question
CC360: The following statements regarding the Cloud MDM custom settings are true:
Answer
-
Changing the settings is only required for advanced operations.
-
The settings should be configured before running Cloud MDM jobs.
-
The settings are present but not visible after installation.
Question 7
Question
CC360: The default Cloud MDM profile that is assigned to all users is called:
Question 8
Question
CC360: Which fields should be added to the Cloud MDM Information section on a page layout?
Answer
-
Synchronize
-
Company Norm
-
Record Type
-
Country ISO Code
Question 9
Question
CC360: The Master Beans related list should be added to the Contact page layout (for the data steward/admin user).
Question 10
Question
CC360: Field sets allow you to:
Question 11
Question
CC360: When an account records is synchronized to the Cloud MDM staging area, the following records are created:
Answer
-
Java Bean
-
Account Bean
-
Contact Bean
-
Master Bean
Question 12
Question
CC360: The process of running synchronization on all records of a particular object type is known as:
Answer
-
Migration
-
Synchronization
-
Standardization
Question 13
Question
CC360: The following statements regarding the Synchronize flag are true:
Answer
-
For newly created records, the value will be true.
-
For existing records in Salesforce the value will be false.
-
Allows the movement of a record to and from the Cloud MDM staging area.
-
Can be used to synchronize a subset of data.
Question 14
Question
CC360: Which settings determine the field mappings between the transactional record and the bean?
Answer
-
Matching settings
-
Bean settings
-
Synchronization settings
Question 15
Question
CC360: How many custom fields can be mapped to a bean?
Question 16
Question
CC360: Data cleansing ensures that data is in a consistent format, which is important for:
Question 17
Question
CC360: When does Cloud MDM cleanse the data?
Answer
-
When Cloud MDM is installed.
-
When a record is synchronized.
-
When a data steward clicks the 'Cleanse' button.
Question 18
Question
CC360: Cloud MDM looks for a legal form at the beginning and end of an account name.
Question 19
Question
CC360: The normalized company name is used to update the Name on the account record.
Question 20
Question
CC360: The normalized Country name is used to update the Country on the Account, Lead or Contact record.
Question 21
Question
CC360: Cloud MDM uses fuzzy matching for the following processes:
Answer
-
Identifying duplicate records.
-
Matching records from external data sources to accounts.
-
Grouping records with similar characteristics.
-
Matching leads/contacts to accounts.
Question 22
Question
CC360: Fuzzy matching is a two-step process. In step 1, Cloud MDM:
Answer
-
Performs a fuzzy match on all included fields.
-
Performs a fuzzy match on the segments.
-
Performs an exact match on the segments.
Question 23
Question
CC360: The following statements are true regarding data segmentation:
Answer
-
Slows down the fuzzy matching process.
-
Determines which records will be fuzzy matched.
-
Speeds up the fuzzy matching process.
-
Reduces the total number of records being fuzzy matched.
Question 24
Question
CC360: The segment component fields must be fields on the bean, not the transactional record.
Question 25
Question
CC360: You can control the fuzzy matching by setting the following:
Answer
-
Null scores
-
Field order
-
Field weighting
-
Threshold values
Question 26
Question
CC360: In which settings do you set fuzzy matching options?
Answer
-
Synchronization settings
-
Duplicate settings
-
Matching settings
Question 27
Question
CC360: If the fuzzy match score for a field is 40 and the field weighting is set to 25, what will the total field score be?
Question 28
Question
CC360: If you set a field's weighting to 200, the values of this field must be an exact match or...
Answer
-
The total score will be set to 0 and the records will not be considered a match.
-
The weighted score for that field will be doubled.
-
A score of 0 is assigned to that field.
Question 29
Question
CC360: When you run the Duplicate Check job, Cloud MDM compares:
Answer
-
All master beans in the same segment.
-
All account records in the Salesforce org.
-
All account records in the same segment.
Question 30
Question
CC360: When you run the Duplicate Contact Check job, Cloud MDM compares:
Answer
-
Contact to Lead beans in the same segment.
-
All Contact beans in the same segment.
-
Account and Contact beans in the same segment.
-
All Lead beans in the same segment.
Question 31
Question
CC360: You should increase the number of processes when running the Duplicate Check jobs if your org contains more than 1000 records.
Question 32
Question
CC360: In order to view a list of MDM-identified potential duplicates for an account, you must:
Answer
-
Assign a Cloud MDM profile to your user.
-
Be the Salesforce administrator.
-
Add the Duplicate Accounts VisualForce page to the Account page layout.
Question 33
Question
CC360: What 3 things should you do before using the automated merge jobs?
Answer
-
Identify and mark any 'no duplicate' pairs.
-
Toggle the master record where necessary.
-
Use Salesforce side-by-side comparison to examine each duplicate pair.
-
Analyze duplicate records using reports and side-by-side comparisons.
Question 34
Question
CC360: To create powerful duplicate reports, you should create a custom report type that:
Answer
-
Groups records by the master.
-
Is only available to data stewards and administrators.
-
Pulls in data from the related master and detail Account, Contact or Lead.
Question 35
Question
CC360: What controls the display of the Toggle Master, No Duplicate and Merge buttons on the Duplicates VisualForce page?
Answer
-
The Salesforce page layout.
-
The Cloud MDM Profile of the user.
-
The default Salesforce profile of the user.
Question 36
Question
CC360: With the Cloud MDM Merge jobs, you can merge up to 1000 records at a time.
Question 37
Question
CC360: With Cloud MDM's enhanced lead conversion functionality, when a lead (for which a contact already exists) is converted, the following happens:
Answer
-
The lead will not convert.
-
The lead is converted and the existing contact is updated.
-
The existing contact is automatically deleted, then the lead is converted.
Question 38
Question
CC360: What new fields can be added to the Lead Detail page with Cloud MDM?
Answer
-
Lead Parent
-
Contact (lookup)
-
Master Account
-
Account (lookup)
Question 39
Question
CC360: In order to use the Cloud MDM lead functionality, leads must be 'matched' to accounts. Which 2 things facilitate this?
Answer
-
Matching threshold for Account.
-
Matching settings for Account and Contact.
-
Batch Acceleration Level for Matching job.
-
Segment settings for Account and Contact.
Question 40
Question
CC360: Which approach should you use for performing a one-time load of data (e.g. migration from existing system to Salesforce)?
Question 41
Question
CC360: What should you do before loading external data into beans?
Question 42
Question
CC360: Matching can be defined as:
Answer
-
The process of associating leads and contacts to accounts.
-
The process of associating records of the same object class.
-
The process of associating beans to master beans.
-
The process of associating data from an external source with an account.
Question 43
Question
CC360: If external data is loaded directly into beans and matching is run, how does Cloud MDM handle beans that were not matched to master beans (i.e. net new accounts)?
Answer
-
The bean is associated with a global master bean.
-
The bean is flagged as 'No Match'.
-
A new master bean is created.
Question 44
Question
CC360: Which is true regarding the Consolidated View?
Answer
-
Shows data currently on account.
-
Shows data currently on master bean.
-
Shows historical data for account.
-
Lists data sources for the master bean.
Question 45
Question
CC360: Enrichment can be defined as the process of writing data from the account to the master bean.
Question 46
Question
CC360: Which enrichment operator will only update a field if that field's present value is NULL?
Question 47
Question
CC360: You don't need to run the consolidation job if you are not integrating data from external systems.
Question 48
Question
CC360: Multi-dimensional hierarchies means that a single account can belong to more than one hierarchy type - e.g. a Sales and Financial hierarchy.
Question 49
Question
CC360: What is another name for an account in a hierarchy?
Question 50
Question
CC360: In order to view hierarchies using the MDM functionality, which configuration steps must you complete?
Answer
-
Configure field sets for Account search and results.
-
Ensure the Parent ID field is mapped in the Account Synchronization settings.
-
Add the Parent ID field to the Master Bean page layout.
-
Add the Hierarchies VisualForce page to the Account page layout.
Question 51
Question
CC360: In which ways can hierarchies be built?
Answer
-
Cloud MDM's graphical hierarchy editor.
-
Via the master beans.
-
The native Salesforce Parent field.
-
Imported from an external system.
Question 52
Question
CC360: What happens if you add an account (that already belongs to a hierarchy) to another hierarchy?
Answer
-
The account, along with any children, will be moved to the new hierarchy.
-
The account will be copied and assigned a unique name.
-
The account will be added to both hierarchies.
Question 53
Question
CC360: How can you change the hierarchy type?
Answer
-
Navigate to the Account bean for the ultimate parent and edit the Hierarchy Type field.
-
Edit the Hierarchy Type field on the Account that is the ultimate parent.
-
Navigate to the Master bean for the ultimate parent and edit the Hierarchy Type field.
Question 54
Question
CC360: In order to clone a node, you can use the Cloud MDM edit hierarchies interface.
Question 55
Question
CC360: If you clone an account into another hierarchy type, what happens behind the scenes?
Answer
-
A second bean with source equal to the other is created and associated with the master bean for the account.
-
The second bean with source equal to the account is created under the master bean.
-
A second bean is created and associated with the account.
Question 56
Question
CC360: Select two valid approaches for loading hierarchy data from an external data source.
Answer
-
Load data then manually update the Parent ID fields.
-
Load data in order - parent accounts, then child accounts, etc
-
Load data in first job, then create parent relationships in second job.
-
Populate the Parent ID field and load all data in a single job.
Question 57
Question
DaaS - AddressDoctor Cloud: Which input file format is supported with the Data Quality Centre?
Question 58
Question
DaaS - AddressDoctor Cloud: What is the maximum file size that can be uploaded to the Data Quality Centre?
Question 59
Question
DaaS - AddressDoctor Cloud: Does the Data Quality Center support de-duplication functionality?
Question 60
Question
DaaS - AddressDoctor Cloud: Incorrect address field assignments might result in which of the below status codes?
Answer
-
P1
-
C2
-
I3
-
P2
-
All of these.
Question 61
Question
DaaS - AddressDoctor Cloud: What versions of Excel are supported?
Question 62
Question
DaaS - AddressDoctor Cloud: Which enrichment's are supported?
Question 63
Question
DaaS - AddressDoctor Cloud: Which Address Doctor return status codes indicate a 50% or greater chance of an address being undeliverable?
Question 64
Question
DaaS - AddressDoctor Cloud: Which of the following Salesforce modules are supported with Address Validation?
Answer
-
Opportunities
-
Contacts
-
Leads
-
Accounts
Question 65
Question
DaaS - AddressDoctor Cloud: What is the maximum character length for a password?
Question 66
Question
DaaS - AddressDoctor Cloud: A country must be specified in order to verify an address.
Question 67
Question
DaaS - Email Verification: The biggest benefit to verifying email addresses at point of collection is to increase your list size by ensuring valid emails at acquisition point.
Question 68
Question
DaaS - Email Verification: What is the shortest recommended timeout, in seconds?
Question 69
Question
DaaS - Email Verification: It is recommended to prompt customers for invalids in the following situation(s)?
Answer
-
Any time your main objective is to collect email addresses.
-
Any time an email is collected for transactional messages, such as e-receipts, order confirmations and shipping notifications.
-
Any time a customer service representative is verbally asking for a customer's email address and typing it in.
-
All of these options.
Question 70
Question
DaaS - Email Verification: At what point in the process are real-time verification emails verified?
Answer
-
Point of collection
-
2 days later
-
1 week later
Question 71
Question
DaaS - Email Verification: An example of a hygiene code is:
Question 72
Question
Emails with the code 220 Analytics in Progress are safe to send from a hygiene perspective.
Question 73
Question
DaaS - Email Verification: Which of the following is NOT a reason you receive an 'Analytics in Progress' status?
Question 74
Question
DaaS - Email Verification: The GetReason code for 'Server Actively Rejected' has a code of:
Question 75
Question
DaaS - Email Verification: A 'Net Protected' domain uses a third party service or appliance to filter and detect spam email.
Question 76
Question
DaaS - Email Verification: The standard input and output file for an automated batch job is:
Question 77
Question
DaaS - Email Verification: The email address field does not have to be present in input filing.
Question 78
Question
DaaS - Email Verification: What is the max length of characters that an email address can have?
Question 79
Question
DaaS - Email Verification: When you receive a hygiene result of 'Mole' this means:
Answer
-
These emails are based internationally and are safe.
-
The email addresses are not directly owned or controlled by a 3rd party DNSBL site.
-
3rd party oversight emails specifically used for monitoring resources, many times for deliverability monitoring.
Question 80
Question
DaaS - Email Verification: Before installing the product you must obtain a StrikeIron subscription for Email Verification Plus Hygiene.
Question 81
Question
DaaS - Email Verification: What is the highest number a timeout can be set to, in seconds?
Question 82
Question
DaaS - Email Verification: What can you set the schedule type to when creating new batch jobs?
Answer
-
Monthly
-
Never
-
Both of these
-
Neither of these
Question 83
Question
DaaS - Email Verification: You can only select lists for automatic verification on demand.
Question 84
Question
DaaS - Email Verification: Bronto improves customer contactability by:
Question 85
Question
DaaS - Email Verification: The app is free for Bronto users who have purchased a subscription to StrikeIron Email Verification Plus Hygiene.
Question 86
Question
DaaS - Email Verification: The Informatica tool will verify the email address, mailing address and phone numbers instantly before the invalid contact record is stored in the CRM system.
Question 87
Question
DaaS - Email Verification: What is the default email verification timeout, in seconds?
Question 88
Question
DaaS - Email Verification: On the batch job result page, you can sort out the list order by:
Answer
-
Status description
-
Field name
-
Both of these
-
Neither of these
Question 89
Question
DaaS - Email Verification: What are the 4 steps (in order) to integrate StrikeIron's Email Verification and Hygiene API into Marketo?
Answer
-
Configure Webhook, create form, create Smart Campaign, test landing page
-
Create Webhook, create Smart Campaign, create form, test landing page
-
Create form, test landing page, create Webhook, create Smart Campaign
Question 90
Question
DaaS - Email Verification: What is the purpose of the question mark in the middle of the actual REST call?
Answer
-
It separates the endpoint of the API from the parameters that are supplied.
-
It tells customer that they need to edit the REST information.
-
To make customers confused.
Question 91
Question
DaaS - Email Verification: The parameters that must be included in webhook template are:
Answer
-
Message
-
Licence key
-
Neither of these.
-
All of these.
Question 92
Question
DaaS - Email Verification: Before you map the Response Mappings, it is recommended that you create how many new fields?
Question 93
Question
DaaS -SMS Mobile Messaging: Messages can be sent to non-mobile numbers.
Question 94
Question
DaaS -SMS Mobile Messaging: Consent is required to send SMS messages.
Question 95
Question
DaaS -SMS Mobile Messaging: What type of consent is required to send SMS messages?
Question 96
Question
DaaS -SMS Mobile Messaging: The frequency of you sending SMS messages to your customer base does not matter after you have consent.
Question 97
Question
DaaS -SMS Mobile Messaging: An opt-out option is required.
Question 98
Question
DaaS -SMS Mobile Messaging: What are the 4 types of Compliance Messages?
Answer
-
Welcome, opt in, help, stop
-
Opt in, stop, help, unknown
-
Welcome, opt in, help, unknown
-
Welcome, stop, help, unknown
Question 99
Question
DaaS -SMS Mobile Messaging: Is bulk SMS possible?
Question 100
Question
DaaS -SMS Mobile Messaging: Can we push HTTPs address?
Question 101
Question
DaaS -SMS Mobile Messaging: Messages cannot be customized when using a trial account.
Question 102
Question
DaaS -SMS Mobile Messaging: How many messages are tracked in a single TrackMessageBulk invocation?
Question 103
Question
DaaS -SMS Mobile Messaging: What does the getstatuscode 200 mean?
Answer
-
Issue
-
Not found
-
Found
-
None of the above
Question 104
Question
DaaS -SMS Mobile Messaging: The syntax used by StrikeIron to describe the contents of SMS messages.
Question 105
Question
DaaS -SMS Mobile Messaging: What is the first thing you need to do in creating a Marketo Integration?
Question 106
Question
DaaS -SMS Mobile Messaging: What request type do you use in the webhook?
Question 107
Question
DaaS -SMS Mobile Messaging: What are the 4 steps involved in a Marketo Integration and in what order?
Answer
-
Smart campaign, Webhook, form, test landing page
-
Webhook, form, smart campaign, test landing page
-
Form, Webhook, smart campaign, test landing page
-
Test landing page, Webhook, form, smart campaign
Question 108
Question
DaaS -SMS Mobile Messaging: What 3 parameters need to be included in the template?
Answer
-
Account ID, to number, message txt
-
License key, from number, message txt
-
License key, to number, header txt
-
License key, to number, message txt
Question 109
Question
DaaS - Email Verification: Select all of the key benefits to email verification and hygiene.
Answer
-
Improve email campaign performance with better deliverability
-
Minimize risks associated with bad list hygiene
-
Enhance customer loyalty and satisfaction
Question 110
Question
DaaS - Email Verification: What are the risks associated with bad email list hygiene?
Answer
-
Wasting your marketing budget by sending to bad email addresses.
-
Sending to a trap/spam email, resulting as being blacklisted as a spam sender.
-
Reaching customers with no interest in your products or services.
Question 111
Question
DaaS - Email Verification: When/Where can email verification and hygiene be used?
Answer
-
Webforms and landing pages
-
E-commerce websites (e.g. at checkout or newsletter sign-up)
-
Preference centres
-
Point of sale (in-store email acquisition and e-receipts)
-
List acquisition
-
CRM and marketing databases
-
Call centres
Question 112
Question
DaaS - Email Verification: What are the types of email verification and hygiene implementation?
Answer
-
Real-time - verified at point of collection or when data is synchronized with the CRM system / marketing database.
-
Batch - one off verification or as part of a routine back-end process
-
End-point - verifying successfully sent emails
Question 113
Question
DaaS - Email Verification: What are the three output data points of the email verification process?
Answer
-
Status codes, Reason codes, Hygiene results
-
Progress codes, Reason codes, Hygiene codes
-
Status codes, Hygiene codes, Recipient type codes
Question 114
Question
DaaS - Email Verification: Select all of the correct status codes provided by email verification.
Answer
-
200 Email Valid
-
300 Email Valid
-
210 Domain Confirmed
-
220 Analytics in Progress
-
420 Analytics in Progress
-
250 Email Valid, Potentially Dangerous
-
250 Domain Confirmed, Potentially Dangerous
-
270 Analytics in Progress, Potentially Dangerous
-
410 Not Verified
-
310 Not Verified
Question 115
Question
DaaS - Email Verification: Select all of the correct status codes provided by email verification which indicate a problem or potential problem with an email address.
Answer
-
250 Email Valid, Potentiall Dangerous
-
260 Domain Confirmed, Potentially Dangerous
-
270 Analytics in Progress, Potentially Dangerous
-
300 Email Not Valid
-
310 Not Verfied
-
400 Not Verified
-
220 Analytics in Progress
Question 116
Question
DaaS - Email Verification: What is the purpose of the output Reason Codes in the email verification process?
Answer
-
To provide further insight into the Status Codes, particularly in the case of Analytics in Progress or failure codes.
-
To tell you when an email has been automatically sent to a customer's spam/junk mail folder.
-
To highlight invalid email address formats.
Question 117
Question
DaaS - Email Verification: What is the best practice approach to email verification?
Answer
-
Place email validation at the end of the inputs form, so that all information is available.
-
Place the email validation at the start of the input form and give a 'Verify' button to the user.
-
Place the email validation at the start of the input form and use the mouse-click or tab away from the email field to initiate the email verification process automatically.
Question 118
Question
DaaS - Email Verification: A target email is set to reject the 1st send from an address, then after a given timeout permit a second send attempt to reach the desired inbox. This is known as:
Answer
-
Black listing
-
Grey listnig
-
White listing
-
Red listing
Question 119
Question
DaaS - Email Verification: The standard input for a batch email verification job is:
Answer
-
.csv file with mandatory email address column
-
.txt file with mandatory email address column
-
.csv file with mandatory email address and id columns
-
.txt file with mandatory email address and id columns
Question 120
Question
DaaS - Email Verification: The standard output file format of email verification is:
Question 121
Question
DaaS - SMS Mobile Messaging: What is the status code for Not Found?
Question 122
Question
DaaS - SMS Mobile Messaging: What is the status code for Internal Error?
Question 123
Question
DaaS - SMS Mobile Messaging: What is the status code for Invalid Method Name?
Question 124
Question
CC360: Which Migration jobs are available in the CC360 console?
Answer
-
Migrate Hierarchy
-
Migrate Accounts
-
Migrate Contacts
-
Migrate Leads
-
Migrate Products
-
Migrate Opportunities
Question 125
Question
CC360: Migration jobs pick up all records with the synchronize flag = FALSE.
Question 126
Question
CC360: If the synchronize flag is set to TRUE then the record is NOT in the CC360 beans staging area yet.
Question 127
Question
CC360: Which type of comparison is used in bean custom fields 1 and 2?
Question 128
Question
CC360: Which type of comparison is used in bean custom fields 3 and 4?
Question 129
Question
CC360: Which type of comparison is used in bean custom fields 5 and 6?
Question 130
Question
CC360: Which type of comparisons are used in in bean custom fields?
Answer
-
3-4 Fuzzy matching
-
5-6 Exact match
-
1-5 Numeric matching
-
1-2 Numeric matching
-
16-20 used for consolidation/enrichment/comparison
-
7-20 used for consolidation/enrichment/comparison
-
1-6 used for consolidation/enrichment/comparison
-
1-6 Numeric matching
-
6-10 Exact matching
-
10-15 Fuzzy matching
Question 131
Question
CC360: Legal form normalization can only look at the last word in the company name.
Question 132
Question
CC360: By default CC360 includes common legal entity names for which of the following countries?
Answer
-
UK
-
USA
-
Germany
-
France
-
Japan
Question 133
Question
CC360: Fuzzy matching is a two-step process. In step 2, Cloud MDM:
Answer
-
Performs fuzzy matching on records, calculating a score between record pairs.
-
Performs an exact match between records.
-
Performs fuzzy matching between records, reporting on identical records only.
-
Removes duplicate records identified in the first step of the process.
Question 134
Question
CC360: The default master bean segment is 'Country ISO Code || Company Norm' with all spaced removed.
Question 135
Question
CC360: The batch acceleration level is the number of characters in the segment used for record grouping.
Question 136
Question
CC360: For which of the following processes can the batch acceleration level be set separately?
Question 137
Question
CC360: When a segment field is blank, the position(s) in the segment will be replaced with:
Answer
-
an underscore
-
a percentage sign
-
a question mark
-
a zero
-
a blank space
Question 138
Question
CC360: For which fields is exact matching used?
Answer
-
Email address
-
Phone number
-
Birth date
-
City
-
Address Line 1
-
Title
-
Surname
Question 139
Question
CC360: How many concurrent APEX processes can CC360 run?
Question 140
Question
CC360: There is no rollback functionality for a merge job.
Question 141
Question
CC360: Which of the following enrichment operators are correct?
Answer
-
'-' a hypher means ignore the field and never update
-
'0' a zero means only update the field if the account field has a null
-
'+' a plus means only update the field if the present value is not null
-
'++' a double-plus means always update the field
-
'-' a hypher means only update the field if the account field has a null
-
'0' a zero means ignore the field and never update
-
'0' a zero means only update the field if the present value is not null
-
'+' a plus means always update the field
-
'++' a double-plus means only update the field if the present value is not null
-
'++' a double-plus means only update the field if the account field has a null
Question 142
Question
CC360: When searching for records to add to a hierarchy the following search modes are available:
Answer
-
Exact match
-
Numeric match
-
Fuzzy matching
-
And
-
Or
-
Contains
Question 143
Question
CC360: As default, when updating hierarchies of <500 nodes the updates are done synchronously.
Question 144
Question
CC360: Hierarchy synchronous update limits can be set via the maximum trigger hierarchy limit setting.
Question 145
Question
CC360: What is the default hierarchy batch size limit?
Question 146
Question
CC360: The default maximum number of nodes in a hierarchy is called the 'maximum hierarchy limit' and is set to 45,000. Although there is no technical limit.