13083806
Description
Quiz by Mollie Dent-Davis, updated more than 1 year ago
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Question 1
Question
What does the first A stand for in AIDA?
Answer
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Attention
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Advertisement
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Action
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appeal
Question 2
Question
What are the 4 stages of the product life cycle?
Answer
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growth, maturity, introduction, decline
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maturity, introduction, growth, decline
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introduction, growth, maturity, decline
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introduction, maturity, growth, decline
Question 3
Question
Tick the correct box for the quantitative method of market research.
Answer
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questionnaires
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interviews
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experiments
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observations
Question 4
Question
What does the S stand for in SWOT?
Answer
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saturated
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strengths
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segment
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socio
Question 5
Question
which of the following is a need?
Answer
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The new iPhone
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Snickers chocolate bar
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Water
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Lipstick by mac
Question 6
Question
Which of the following is NOT an extension strategy?
Answer
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New advertising campaign
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New overseas market
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Improved version of the original product
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Questionnaires
Question 7
Question
What does NOT create brand loyalty?
Answer
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loyalty cards
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after-sales service
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Price reductions *discount on your next purchase*
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Free samples
Question 8
Question
How do you calculate profit?
Answer
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sales revenue + cost
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sales revenue - cost
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cost - sales revenue
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sales revenue / cost
Question 9
Question
What is an example of elastic demand?
Answer
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price increases, demand decreases.
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price increases, demand increases.
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price decreases, demand decreases.
Question 10
Question
Nike just released a new advertisement, It was about their brand new indoor shoe. What is their main aim of advertising here?
Answer
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Inform
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Improve company image
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Introduce
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compete
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