14575094
Description
Quiz by Ibrahim Mohamed, updated more than 1 year ago
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Created by Ibrahim Mohamed
over 6 years ago
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Question 1
Question
An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:
Answer
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generate many clicks and conversions
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generate many impressions and very few conversions
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contain more than two words in the phrase
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contain words that are duplicated in a display campaign
Question 2
Question
What is a benefit of online advertising with Google AdWords?
Answer
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Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
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Ads can include up to 50 characters for the first three lines of ad text
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Ads are displayed to users who are searching for a particular product of service
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Advertisers can pay to place their websites in the natural search results
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