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Marketing Lecture 5

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IWBZ BWL Quiz on Marketing Lecture 5, created by odessa m on 11/02/2019.
odessa m
Quiz by odessa m , updated more than 1 year ago
odessa m
Created by odessa m almost 6 years ago
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Resource summary

Question 1

Question
Crowdsourcing: Inviting broad communities of people into new product innovation process
Answer
  • True
  • False

Question 2

Question
Idea screening: Screening new product ideas to spot bad ideas and drop good ones
Answer
  • True
  • False

Question 3

Question
Product concept: detailed version of new-product idea stated in meaningful consumer terms
Answer
  • True
  • False

Question 4

Question
Concept testing: testing new-product concepts without group of target consumers
Answer
  • True
  • False

Question 5

Question
The first part of the marketing strategy statements describes
Answer
  • target market
  • planend value proposition
  • products planned price
  • profit goals
  • marketing budget

Question 6

Question
The second part of marketing strategy statement outlines
Answer
  • products planned price
  • market share
  • distribution
  • planned long-run sales

Question 7

Question
The third part of marketing strategy statement describes
Answer
  • planned long run sales
  • market share
  • marketing mix strategy
  • profit goals

Question 8

Question
Business analysis: Review of sales, costs and profit projections for new product to find out it companies objectives will be satisfied
Answer
  • True
  • False

Question 9

Question
Product development: developing product concept into physical product
Answer
  • True
  • False

Question 10

Question
Test marketing : stage of new product development in which product is tested in realistic market settings
Answer
  • True
  • False

Question 11

Question
Commercialization: introducing new product into market
Answer
  • True
  • False

Question 12

Question
Customer-centered new-product development : focuses on finding new ways to solve customer problems and create more satisfying experiences for them
Answer
  • True
  • False

Question 13

Question
Team-based new-product development: various company departments work closely together, saving time and increasing effectiveness is not important
Answer
  • True
  • False

Question 14

Question
Systematic new-product development: compartmentalized (aufgegliedert) rather than holistic (ganzheitlich)
Answer
  • True
  • False

Question 15

Question
In difficult times innovation more often hurts than helps
Answer
  • True
  • False

Question 16

Question
Product life cycle: course of a products sales and profits over time
Answer
  • True
  • False

Question 17

Question
The product life cycle involves how many stages?
Answer
  • 3
  • 5
  • 6

Question 18

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The stage in which a new product is first distributed and made available for purchase
Answer
  • Introduction stage
  • Growth stage
  • Maturity stage
  • Decline Stage

Question 19

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The stage in which a producers sales start climbing quickly
Answer
  • Introduction stage
  • Growth stage
  • Maturity stage
  • Decline stage

Question 20

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Stage in which products sales growth slows or levels off
Answer
  • Introduction stage
  • Growth stage
  • Maturity stage
  • Decline stage

Question 21

Question
Stage in which a products sales decline
Answer
  • Introduction stage
  • Growth stage
  • Maturity stage
  • Decline stage

Question 22

Question
What is the marketing objective during the maturity stage?
Answer
  • Maxime market share
  • Maximize Profit while defending the market share
  • reduce expenditure

Question 23

Question
What is the marketing objective during the growth stage?
Answer
  • maximize market share
  • maximize profit while defending market share
  • reduce expenditure

Question 24

Question
Style?
Answer
  • basic and distinctive mode of expression (several periods of renewed interest)
  • currently accepted or popular style ( grows slowly, remain popular for a while, decline slowly )
  • temporary period of high sales driven by consumer enthusiasm (immediate brand popularity)

Question 25

Question
Fashion?
Answer
  • basic and distinctive mode of expression (several periods of renewed interest)
  • currently accepted or popular style ( grows slowly, remain popular for a while, decline slowly )
  • temporary period of high sales driven by consumer enthusiasm (immediate brand popularity)

Question 26

Question
Fad (Modeerscheinung)?
Answer
  • temporary period of high sales driven by consumer enthusiasm (immediate brand popularity)
  • currently accepted or popular style ( grows slowly, remain popular for a while, decline slowly )
  • basic and distinctive mode of expression (several periods of renewed interest)

Question 27

Question
Price is the amount of money charged for a product/service
Answer
  • True
  • False

Question 28

Question
Good-value pricing: Offering the right combination of quality and good service at a fair price
Answer
  • True
  • False

Question 29

Question
Value-added pricing: attaching value-added features to differentiate a companies offer without charging higher prices
Answer
  • True
  • False

Question 30

Question
Fixed costs: costs that vary with production or sales value
Answer
  • True
  • False

Question 31

Question
Setting prices based on costs for producing, selling the product- is defined by the term:
Answer
  • Cost-based pricing
  • Value-based pricing

Question 32

Question
Setting price based on buyers perceptions of value - term?
Answer
  • Value-based Pricing
  • Cost-based pricing

Question 33

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Variable costs: costs that vary with level of production
Answer
  • True
  • False

Question 34

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Total costs: fixed costs divided by variable costs
Answer
  • True
  • False

Question 35

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Cost-plus pricing can also be called markup pricing
Answer
  • True
  • False

Question 36

Question
Cost-plus pricing means adding a standard markup to the costs of the product
Answer
  • True
  • False

Question 37

Question
Break-even pricing (target return pricing): setting price to break even on the costs of making
Answer
  • True
  • False

Question 38

Question
Setting prices based on comeptitos strategies,prices, costs and market offering is called "Competition Based Pricing "
Answer
  • True
  • False

Question 39

Question
Setting a high price for new product to skim maximum revenues (Erträge) from segments willing to pay the high price (few but profitable sales)
Answer
  • Market-skimming pricing
  • Market-penetration pricing

Question 40

Question
Setting low price for new product to attract large number of buyers and large market share
Answer
  • Market-skimming pricing
  • Market-penetration pricing

Question 41

Question
Sellers must set prices without talking to competitors
Answer
  • price fixing
  • predatory pricing
  • unfair price discrimination
  • decepetive pricing

Question 42

Question
Selling below costs with the intention to punish competitor
Answer
  • price fixing
  • predatory pricing
  • unfair price discrimination
  • deceptive pricing

Question 43

Question
sellers have to offer same price terms to customers at a given level of trade
Answer
  • price fixing
  • predatory pricing
  • unfair price discrimination
  • deceptive pricing

Question 44

Question
Retail or resale price maintenance : manufacturer cannot require dealers to charge s specified retail price for its product
Answer
  • True
  • False

Question 45

Question
Seller states prices or price savings that mislead consumers or are not actually available to consumer
Answer
  • price fixing
  • unfair price discrimination
  • predatory pricing
  • deceptive pricing
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