Question 1
Question
A relatively enduring organisation of beliefs, feelings and behavioural tendencies towards socially significant objects, groups, events or symbols.
Answer
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Attitude
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Personality
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Attribute
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Cognition
Question 2
Question
A group of attitude theories stressing that people try to maintain internal consistency, order and agreement among their various cognitions.
Answer
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Cognitive Consistency Theories
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Cognitive Dissonance Theory
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Balance Theories
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Internal Consistency Theories
Question 3
Question
People prefer attitudes that are consistent with each other over those that are inconsistent. A person (P) tries to maintain consistency in attitudes to, and relationships with, other people (O) and elects of the environment (X).
Question 4
Question
An unpleasant state of psychological tension generated when a person has two or more cognitions (bits of information) that are inconsistent or do not fit together.
Question 5
Question
Inconsistency is experienced when a person makes a considerable effort to achieve a modest goal.
Question 6
Question
The process of forming our attitudes, mainly from our own experiences, the influences of others and our emotional reactions.
Answer
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Forming Attitudes
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Modelling
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Attitude Strength.
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Attitude Stability
Question 7
Question
Repeated exposure to an object results in greater attraction to that object.
Question 8
Question
Pairing a neutral stimulus with a unconditioned stimulus.
Question 9
Question
A liked or disliked person (or attitude object) may affect not only the evaluation of a second person directly associated but also others merely associated with the second person.
Question 10
Question
Tendency for a person to reproduce the actions, attitudes and emotional responses exhibited by a real-life or symbolic model.
Answer
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Modelling
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Observational learning
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Vicarious learning
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Vicarious reinforcement
Question 11
Question
Idea that you gain knowledge about yourself by making an attribution or explanation of your own behaviour.
Answer
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Self-perception theory
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Forming attitudes
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Modelling
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Insight
Question 12
Question
Paring reinforcement or punishment with a behaviour to either increase or decrease the strength of behaviour.
Answer
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Operant conditioning
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Classical conditioning
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Stimulus strength
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Observational learning
Question 13
Question
Message intended to change an attitude and related behaviours of an audience.
Answer
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Persuasive Communication
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Semantics
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Attention Comprehension
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Moderating
Question 14
Question
The point of origin of a persuasive communication.
Answer
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Source
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Message
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Audience
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Communicator
Question 15
Question
Communication from a source directed to an audience.
Answer
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Message
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Source
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Audience
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Signal
Question 16
Question
Intended target of a persuasive communication.
Answer
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Audience
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Message
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Source
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Receiver
Question 17
Question
When people attend to a message carefully, they use a central route to process it; otherwise they use peripheral route.
Question 18
Question
When people attend to a message carefully, they use systematic processing; otherwise they process by using heuristics (mental short cuts).
Question 19
Question
People try to protect their freedom to act. When they perceive that this freedom has been curtailed, they will act to regain it.
Answer
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Reactance
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Resistance
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Forewarning
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Inoculation effect
Question 20
Question
Advance knowledge that one is to be the target of persuasion attempt. Often produces resistance to persuasion.
Answer
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Forewarning
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Reactance
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Inoculation effect
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Attitude accessibility
Question 21
Question
What are some functions of attitudes? (pick all that apply)
Answer
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Saves cognitive energy
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Knowledge
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Instrumentality
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Ego offence
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Value defensiveness
Question 22
Question
A variable that qualifies an otherwise simple hypothesis with a view to improving its predictive power.
Answer
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Moderator variable
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Confounding variable
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Contributing variable
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Hypothesis variable
Question 23
Question
A variable that qualifies an otherwise simple hypothesis with a view to improving its predictive power.
Answer
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Moderator variable
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Confounding variable
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Contributing variable
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Hypothesis variable
Question 24
Question
Variables relating to characteristics of the source that significantly affect how acceptable the message will be perceived.
Answer
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Credibility
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Physical appearance
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Familiarity
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Similarity
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Gender
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Individual differences
Question 25
Question
Variables that affect how persuasive a message is.
Answer
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Repetition
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Facts
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Feelings
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Framing
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Sadness
Question 26
Question
What variables from the audience affect the message's persuasiveness?
Answer
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Self-esteem
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Age
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Prior beliefs
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Generosity
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Technology
Question 27
Question
A way of making people resistant to persuasion. By providing them with a diluted counter-argument, they can build up effective refutations to a later, stronger argument.
Question 28
Question
Based on attitude bolstering, Resistance could be strengthened by providing additional arguments that back up the original beliefs.
Answer
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Supportive defence
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Inoculation defence
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Supportive offence
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Inoculation offence
Question 29
Question
Employs counter-arguments and may be more effective. A person leans what the opposition’s arguments are then hears them demolished.
Answer
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Inoculation defence
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Inoculation offence
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Supportive defence
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Supportive offence
Question 30
Question
How easy an attitude comes to mind.
Answer
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Attitude accessibility
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Attitude strength
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Attitude persuasion
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Attitude reluctance
Question 31
Question
How strong someone’s attitude is.
Answer
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Attitude strength
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Attitude accessibility
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Attitude persuasion
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Attitude reluctance