2220897
Description
Quiz by oscar.windhorst, updated more than 1 year ago
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Created by oscar.windhorst
over 9 years ago
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Question 1
Question
1. Which of the following is not a PR discipline?
Answer
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a. Internal PR
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b. Public affairs
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c. Marketing PR
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d. External PR
Question 2
Question
2. Which of the disciplines is not the responsibility of the staff members?
Answer
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a. Marketing PR
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b. Public affairs
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c. Internal communication
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d. Financial PR
Question 3
Question
3. why is awareness and image not important in the financial world?
Answer
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a. Companies must prevent damage to their reputation
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b. Companies with plans for a quotation on the stock exchange that have low awareness
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c. Shareholders should be prepared to support a company morally
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d. To be transparent for other companies
Question 4
Question
4. What is not a task in marketing PR?
Answer
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a. Celebrating special events
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b. Strong advertising campaign
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c. Bonding with the target group
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d. Introducing a new product or service
Question 5
Question
5. What is not an PR task?
Answer
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a. Spreading out new about existing products
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b. Ghost writing
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c. Initiating viral marketing communication
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d. Lobbying
Question 6
Question
6. What is not a criteria of a press release?
Answer
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a. Persuasion
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b. Originality
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c. Interest
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d. Topicality
Question 7
Question
7. What is established first in the PR plan?
Answer
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a. PR objectives
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b. establishing budget
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c. selection of publics
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d. PR strategy
Question 8
Question
8. Which of the following types of problem is NOT suited for PR?
Answer
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a. a relationship does not bring about the expected results
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b. it is impossible to achieve a positive relationship with another company
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c. the behaviour shown by a brand does not lead to the expected respons
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d. there’s not aimed at the right target group
Question 9
Question
9. Which of the following is not a task of PR?
Answer
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a. to give the target group information about the objectives of a company
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b. To try track the societal changes of pressure groups
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c. chose the right target group
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d. Try to anticipate with upcoming developments
Question 10
Question
10. What type of communication is more important?
Answer
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a. Internal
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b. External
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c. Both equally important
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d. Both are not important
Question 11
Question
11. What is not an objective of internal communication?
Answer
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a. create an adequate communication structure
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b. having good contact with the shareholders
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c. to improve the internal image of the company
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d. the develop individual communication skills
Question 12
Question
12. What is cohesion-orientated communication aimed at?
Answer
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a. communication that has to do with human aspects
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b. it Is orientated at information related to the totality of the organization
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c. it is about the ‘what’ and the ‘how’ of work.
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d. All above answers are correct
Question 13
Question
13. What includes the external target groups?
Answer
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a. shareholders
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b. related companies
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c. trade unions
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d. all above answers are correct
Question 14
Question
14. As far as work methods are concerned, which other form of communication is PR largely similar to?
Answer
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a. direct marketing
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b. indirect marketing
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c. it is not similar to one of the answers above
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d. it is similar to both direct and indirect marketing
Question 15
Question
15. The result of communication, customer orientation, social responsibility and the quality of products is called:
Answer
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a. Trade unions
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b. Front office
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c. Reputation management
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d. External strategy
Question 16
Question
16. What do you call the closed part of a company?
Answer
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a. Back office
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b. The PR department
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c. Lobby
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d. Cafeteria
Question 17
Question
17. Why is internal branding important?
Answer
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a. It will enhance the productivity
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b. Target groups have direct contact with the employees
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c. A critical journalist may be allowed a peek behind the scenes
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d. For defending the interests of a company or brand
Question 18
Question
18. Which form of reputation management fits attraction, prestige and status?
Answer
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a. Tactical-defensive
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b. Strategic-defensive
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c. Tactical-assertive
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d. Strategic-assertive
Question 19
Question
19. To provide knowledge and insight to target groups is used in:
Answer
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a. Reputation management
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b. Information extension
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c. Assertive management
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d. Brand recognition
Question 20
Question
20. PR campaigns may be used to get important social and societal questions onto the public. Which form of information extension fits best?
Answer
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a. Educational information extension
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b. Informative information extension
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c. Persuasive information extension
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d. All of the above
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e. Michiel is going to Shanghai. Lucky boy
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