6167522
Description
Quiz by Atul Fegade, updated more than 1 year ago
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Created by Atul Fegade
over 8 years ago
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Question 1
Question
____________is the buying behavior of final consumers.
Answer
-
Global purchasing
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Business buying Behaviour
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Reseller buyer behaviour
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Consumer buyer behaviour
Question 2
Question
Why should one study consumer behaviour? |To stay in business by attracting and retaining customers?
Answer
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To benefit from understanding consumer problems
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To establish competitive advantage
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Because It is Interesting
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All options are correct
Question 3
Question
Government Services can be also made better by understanding behaviour of its citizens.
Answer
- True
- False
Question 4
Question
____________ basically refers to when a company discourage its customers to buy the product produced by them.
Answer
-
Consumerism
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Social Marketing
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De-Marketing
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Multi-level Marketing
Question 5
Question
We are what? we have would ____ be associated with which of the following concepts?
Answer
-
Personality
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A persons self-concept
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Beliefs
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Attitudes
Question 6
Question
What are the underlying roots of consumerism from following?
Answer
-
The Performance gap
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Impersonal and unresponsive marketing
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Intrusion of privacy
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All the options are correct
Question 7
Question
'A kid in a family imitating the bevahiour of his father' is an example of ____________ Learning.
Answer
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Formal Learning
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Informal Learning
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Technical Learning
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School Learning
Question 8
Question
The learning of new or foreign culture is known as ____________.
Answer
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Acculturation
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Unculturation
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Deculturation
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Enculturation
Question 9
Question
__________ is a type of symbolic activity consisting of a series of steps (multiple behavior) occurring in a fixed sequence and repeated over time.
Answer
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Rituals
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Symbols
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Learning
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Culture
Question 10
Question
A television announcement or an advertising in a magazine is a Verbal Symbol.
Answer
- True
- False
Question 11
Question
How Many stages are there in a traditional family life cycle?
Answer
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One
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Three
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Five
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Six
Question 12
Question
Empty Nest stage in Family Cycle falls in ________________________
Answer
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Parenthood
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Post Parenthood
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Honeymooners
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Dissolution
Question 13
Question
In ____________ approach selected demographic or socioeconomic variables concerning the individuals are studied to determine the social-class.
Answer
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Objective
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Classic
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Variable
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Subjective
Question 14
Question
The upper class consists of :-_________________________
Answer
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Very small percent of the population
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Very large percent of the population
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50 percent of the population
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30 percent of the population
Question 15
Question
__________ is the term used to designate all of the behaviour patterns associated with a particular status.
Answer
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Social Status
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Role
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Norms
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Power
Question 16
Question
Reference Groups are those an individual uses in determining his judgement, beliefs & __________
Answer
-
Norms
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Assumptions
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Behaviour
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None of the Options
Question 17
Question
Full nest-I consists of ________________________
Answer
-
Married couple with youngest children under 6 years
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Married couple with children in the age of 6 to 12 years
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Unmarried couples
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Married couple with children more than 18 yrs in age
Question 18
Question
Putting a ketchup or Ghee on Paranthas daily is an example of ____________
Answer
-
Beliefs
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Customs
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Rituals
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Values
Question 19
Question
Culture does not differentiate between Necessity & Luxury needs of a consumer.
Answer
- True
- False
Question 20
Question
Which of the following social institutions within society transmit the elements of culture from one generation to another generation?
Answer
-
Family
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Educational Institutions and House of worship
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Mass Media & Virtual Communities
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All the options are correct
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