POB 3.01-3.02 Review

A business that writes letters to customers to confirm their orders or requests should make sure that the letters contain:

The primary reason customers give for not returning to a business is a lack of:

The primary reason the business benefits when salespersons practice good customer relations is that it:

It is easier for employees to develop positive customer/client relations if employees understand that each customer is:

The Anderson Convenience Store charged a customer with trying to cash a bad check and with using an expired credit card. The customer was engaged in what type of fraud?

When manufacturers give back part of the purchase price of an item to the customer, the manufacturers are engaged in:

Which would customers need to present at the time of purchase to get money taken off the purchase price of the item?

Which is an example of ethical business behavior?

The owner of a small company decides to stock a new product. Which business activity should the owner use to inform potential customers about the new product?

According to the marketing concept, which option demonstrates customer orientation?

Which would probably result if a business reduced its marketing costs?

A travel agency usually offers vacation packages starting at $499. The manager has determined that its operating expenses have increase and will increase the additional markup to 35%. What will the new starting price for the vacation packages be?

Pop-up advertisements for video games appear whenever Amy visits a website of a sports store. This is an example of which marketing function?

Carnival Cruise Lines now offers 20 ounce bottles of water instead of the 12 ounce bottles it previously sold. This is an example of which marketing function?

Which function of marketing is involved with communicating directly with potential customers in order to determine and satisfy their needs and wants?

Foster is over product and service quality control at the factory where he works. The quality of which of these is more difficult to control?

A housewife that buys fresh cheese from the local dairy is using what type of channel of distribution?

What should be the main focus of marketing?

BP Gas Station offers a combo meal for $3.29 at its locations within five miles of fast food restaurants. Which step of the marketing strategy have they performed?

Which is an example of personalized promotion?

What marketing activity is taking place when a car dealership promotes their newest vehicle on the radio?