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Pass the GA IQ Exam for Certification

Description

Questions based off of the actual 2017 Google Analytics Certification Exam
Rob Winners
Quiz by Rob Winners, updated more than 1 year ago
Rob Winners
Created by Rob Winners over 7 years ago
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Resource summary

Question 1

Question
Digital analytics is
Answer
  • the analysis of quantitative data from your business
  • a process of continual improvement of the online experience
  • the analysis of qualitative data from your business
  • the analysis of data from your business and the competition
  • all of these answers are correct

Question 2

Question
Complete the definition of “digital analytics” by choosing the best option to fill in the blanks for the statement below. “Digital analytics” is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________ of the online experience that your (c) ___________________ and potential customers have which translates to your desired (d) ___________________.
Answer
  • (a) numeric, (b) continual change, (c) customers, (d) audience
  • (a) quantitative, (b) continual improvement, (c) customers, (d) outcomes
  • (a) numeric, (b) continual improvement, (c) customers, (d) audience
  • (a) quantitative, (b) continual change, (c) customers, (d) outcomes

Question 3

Question
What is the first step of analytics planning?
Answer
  • Document your technical infrastructure
  • Implement Google Analytics
  • Create your implementation plan
  • Define your overall measurement plan and business objectives

Question 4

Question
Which of the following should be the first step to complete during the analytics planning process?
Answer
  • Implement Google Analytics
  • Create your implementation plan
  • Define your overall measurement plan and business objectives
  • Maintain and refine your plans
  • Document your technical infrastructure

Question 5

Question
It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?
Answer
  • collecting user information for sales teams to connect with potential leads
  • selling products or services
  • encourage engagement and frequent visitation
  • all these options are equally relevant as business objectives for content publishers

Question 6

Question
The demographics and interest category information in Google Analytics comes from
Answer
  • the DoubleClick third-party cookie
  • Google Tag Manager
  • survey data filled out by users
  • Information that you upload from your CRM
  • The AdWords first-party cookie

Question 7

Question
When do Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?
Answer
  • when encrypted
  • in custom campaigns only
  • never

Question 8

Question
A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
Answer
  • Google Analytics does not keep track of sessions by default
  • The visitor’s session expires after 5 minutes of inactivity
  • The visitor’s session expires once the visitor has exited your site
  • The visitor’s session expires after 30 minutes of inactivity

Question 9

Question
Which of the following would you use to set up a custom alert?
Answer
  • Intelligence
  • Real-Time
  • Conversions
  • Content

Question 10

Question
When Google Analytics processes data, one of the main tasks it completes is organizing hits into:
Answer
  • users and sessions
  • cohorts and interactions
  • registered users and browsers
  • purchasers and browsers

Question 11

Question
Once your Google Analytics data has been processed, it can not be changed.
Answer
  • True
  • False

Question 12

Question
A session in Google Analytics consists of:
Answer
  • The reports generated by users over a specific period of time
  • Interactions or hits from a specific user for all time
  • Interactions or hits from a specific user over a defined period of time
  • A group of users getting together in person to discuss analytics

Question 13

Question
By default, an Analytics session ends when inactive for:
Answer
  • 15 minutes
  • 30 minutes
  • 45 minutes
  • 59 minutes

Question 14

Question
You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
Answer
  • Real-Time
  • Intelligence
  • Annotations
  • secondary dimensions

Question 15

Question
Which of the following would you use to exclude rows with fewer than 10 visits?
Answer
  • table sort
  • primary dimension
  • secondary dimension
  • table filter
  • pivot table

Question 16

Question
In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics?
Answer
  • The games on your site are highly interactive.
  • A typical session on your site involves filling out at least 3 forms.
  • The default session timeout length is set dynamically by Google Analytics and you cannot change it.
  • The average length of videos on your site is 35 minutes.
  • The average article on your site takes 4 minutes to read.

Question 17

Question
Which are the four main parts of the Google Analytics platform?
Answer
  • Configuration, Prozessing, Reporting, and Recollection
  • Configuration, Collection, Progressing, and Reporting
  • Collection, Configuration, Processing, and Reporting
  • Collection, Processing, Continuation, and Reporting

Question 18

Question
Which of the following are considered the four main components of how the Google Analytics system works? Select four correct answers.
Answer
  • reporting
  • replication
  • collection
  • configuration
  • calculation
  • analysis
  • certification
  • processing

Question 19

Question
Which of the following is a session level interaction?
Answer
  • Ecommerce transaction
  • none of these answers is correct
  • social interaction
  • pageview
  • event

Question 20

Question
Which of the following are “hit” types tracked by Google Analytics?
Answer
  • Pageviews
  • Events
  • Reservations
  • Transactions

Question 21

Question
During data Processing, Google Analytics:
Answer
  • transforms the raw data from Collection using the Configuration settings
  • collects the data from Analytics tracking code added to a website, mobile application or other digital environments.
  • lets you access and analyze your data using the Reporting interface
  • lets you adjust Configuration settings before data is collected

Question 22

Question
You can adjust sample size in Google Analytics by
Answer
  • adjusting a control in the reporting interface
  • adjusting the session timeout control
  • adding a segment to your report
  • any of these actions will adjust the sample size

Question 23

Question
What is the hierarchy of the Google Analytics data model?
Answer
  • User > Session > Interactions
  • Sessions > Visitors > Interactions
  • Sessions > Users > Interactions
  • Interactions > Users > Sessions

Question 24

Question
Which of the following could you use to set targets for your measurement plan? Check all that apply.
Answer
  • Your historical site performance
  • Third-party industry benchmark data
  • Internal expectations from your business leadership
  • A random guess

Question 25

Question
During aggregation, Google Analytics:
Answer
  • exports the collected data into a Google Spreadsheet
  • organizes the collected data into pivot tables
  • organizes the collected data within database tables
  • samples the data immediately

Question 26

Question
True or False. The date range set for a Dashboard doesn’t apply to Real-Time widgets since they only show data for current active users, not historical data.
Answer
  • True
  • False

Question 27

Question
Which of the following are configurations that permanently modify your data during the processing stage?
Answer
  • Channel Groups
  • Content Groups
  • Custom Reports
  • Filters
  • Goals
  • Javascript Customization

Question 28

Question
The process Google Analytics uses to retrieve data from large, complex data sets faster is called:
Answer
  • sampling
  • retrieval
  • expediency
  • configuration

Question 29

Question
You should add Analytics tracking code to your site___________________
Answer
  • before documenting your business objectives
  • after implementation planning
  • when it’s convenient for your IT team
  • during measurement planning

Question 30

Question
Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?
Answer
  • Real-Time
  • Secondary dimensions
  • Analytics Intelligence
  • Annotations

Question 31

Question
You should include Google Analytics tracking code on every page of a website you want to track.
Answer
  • True
  • False

Question 32

Question
To collect mobile application data with Google Analytics, you should implement the exact same code you use for your website tracking.
Answer
  • True
  • False

Question 33

Question
Which of the following technologies on your site influence how you implement Analytics? Select all that apply.
Answer
  • Server redirects
  • Query string parameters
  • Flash and AJAX events
  • Responsive web design
  • all of these answers are correct

Question 34

Question
The code snippet for tracking websites with Google Analytics is written in:
Answer
  • Java Script
  • Adjax
  • Phython
  • Php
  • Flash
  • Ruby
  • Coco
  • Unix

Question 35

Question
Which of the following platforms is Google Analytics capable of tracking? Check all that apply.
Answer
  • User activity on a website
  • User activity on a mobile website
  • User activity on a mobile application
  • User activity on a gaming console
  • User activity on any digitally connected device

Question 36

Question
Which of the following would you use to send data from a website to Google Analytics?
Answer
  • Campaign Tracking paramenter
  • JavaScript tracking code
  • none of these would be appropriate
  • Google Analytics mobile SDK

Question 37

Question
Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?
Answer
  • Measurement Protocol
  • any of these would be appropriate
  • Campaign Tracking parameter
  • JavaScript tracking code
  • Google Analytics mobile SDK

Question 38

Question
"It is recommended that you place the Google Analytics javascript tracking code:"
Answer
  • just after the opening <head> tag
  • just before the closing </head> tag
  • just after the opening <footer> tag
  • just before the closing </footer> tag

Question 39

Question
The tracking code in Google Analytics:
Answer
  • connects data to your specific Google Analytics account
  • sends data back to your Google Analytics account for reporting
  • tracks changes in your AdWords account
  • identifies new and returning users

Question 40

Question
In order to distinguish between users on web pages, Google Analytics:
Answer
  • uses the IP address of a device that accesses the site
  • uses the city, state and country of a visitor that access the site
  • creates anonymous unique identifiers using third-party cookies
  • creates anonymous unique identifiers using first-party cookies

Question 41

Question
Third-party data may be joined with the Google Analytics data collected via the tracking code.
Answer
  • True
  • False

Question 42

Question
How is Google Analytics able to determine if a group of website interactions are all from the same user device?
Answer
  • By detecting what city, operating system and browser the hits come from
  • By setting a unique ID for the device that is attached to each hit
  • By grouping together all hits that are collected within a 30 minute time period
  • Google Analytics is not able to detect if a group of interactions are from the same user device

Question 43

Question
Rather than using the random numbers that the tracking code creates, you can override the unique ID with your own number.
Answer
  • True
  • False

Question 44

Question
The order in which filters appear in your view settings matters.
Answer
  • True
  • False

Question 45

Question
Which of the following are possible uses of filters? Select all that apply.
Answer
  • replace complicated page URLs with readable text strings
  • report on only a subdomain or directory
  • include only traffic coming from a particular campaign
  • exclude visits from a particular IP address

Question 46

Question
Why is it important that you maintain one unfiltered view when using filters with your Analytics account?
Answer
  • You will need to configure your goals in the unfiltered view
  • Without one unfiltered view, you will not be able to use a filter for multiple views
  • An unfiltered view ensures that the original data can always be accessed
  • There is no reason to maintain an unfiltered view

Question 47

Question
Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?
Answer
  • One account, one property, no views
  • One account, two properties
  • One account, one property, two views
  • One account, one property, one view, because you can’t use Google Analytics to track the mobile app

Question 48

Question
"Which of the following are possible uses of views within a single Google Analytics account?"
Answer
  • To look more closely at traffic to a specific part of a site (a page or selection of pages)
  • To limit a user’s access to a subset of data
  • To track domains that belong to another account
  • To look more closely at traffic to a specific subdomain

Question 49

Question
You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?
Answer
  • Create a new view and apply an advanced filter that deletes page data outside the subdirectory
  • Create a duplicate view and add a filter: select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
  • Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
  • Create a new web property and add the new tracking code to the pages on the subdirectory

Question 50

Question
Using filters, you can _______.
Answer
  • View → Account → Property
  • Property → Account → View
  • Account → View → Property
  • Account → Property → View

Question 51

Question
Which of the following statements are true?
Answer
  • If you make a mistake with a configuration setting on a view, you can always reprocess the data to fix it.
  • To view data from two websites in aggregate using Google Analytics, you must use the same tracking ID on both sites.
  • Once a view is deleted it can be restored using the trash can feature.
  • When a new view is created, it will show the historical data from the first view you created for the property.

Question 52

Question
"Filters can modify the data in your Google Analytics reports by:"
Answer
  • including data
  • excluding data
  • exporting data
  • changing how data looks in reports

Question 53

Question
Which of the following would you use to show two date ranges on the same graph?
Answer
  • secondary dimension
  • motion chart
  • plot rows
  • pivot table
  • date comparison

Question 54

Question
Which of the following reporting tools would you use to show two rows of data on the same graph?
Answer
  • Date comparison
  • Table filter
  • Table sort
  • Plot rows
  • Primary dimension
  • Secondary dimension
  • Pie chart
  • Pivot table

Question 55

Question
Which of the following Audience reports would you use to see how often users return to your site?
Answer
  • Location reports
  • Language
  • Frequency & Recency reports
  • New vs. Returning report
  • Engagement reports
  • Browser & OS reports
  • Mobile reports

Question 56

Question
"The URL for the homepage of your site is example.com/index. You would like this to appear as “/home” in your Pages report. How can this be achieved?"
Answer
  • Use a Search and Replace custom filter on the Request URI field where Search Strings is “/index” and Replace String is “/home”
  • Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”

Question 57

Question
Which of the following would be most useful for ranking pages according to revenue contribution?
Answer
  • Page Value
  • Bounce Rate
  • Revenue
  • ROI
  • Margin

Question 58

Question
To see the bounce rate of a specific medium in an Acquisitions report:
Answer
  • Change the primary dimension in the Channels report to “Medium” and view the Bounce Rate metric
  • Change the primary dimension in the Source/Medium report to “Medium” and view the Bounce Rate metric
  • Change the primary dimension in the Referrals report to “Medium” and view the Bounce Rate metric
  • You cannot see this information in any Acquisitions reports.

Question 59

Question
Which of the following types of traffic will show in the “Campaigns” report?
Answer
  • Visits from Google AdWords campaigns that have auto tagging enabled
  • Visits from Google AdWords campaigns that have autotagging disabled and no manual campaign tagging
  • Visits from all links tagged with the parameter utm_medium=cpc
  • Visits from all links tagged with the utm_campaign parameter

Question 60

Question
Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?
Answer
  • Keyword report
  • Affinity Categories
  • Search Engine Optimization report
  • Site Search report

Question 61

Question
The Site Search reports show:
Answer
  • how users search your site
  • traffic coming from search engines
  • traffic coming from Google organic search
  • traffic coming from Google paid search

Question 62

Question
Which of the following Audience reports would you use to see how your site performance differs between desktop, smartphone and tablet users?
Answer
  • Location reports
  • Language
  • Frequency & Recency reports
  • New vs. Returning reports
  • Engagement reports
  • Browser & OS reports
  • Mobile reports

Question 63

Question
You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?
Answer
  • Search
  • Acquisition
  • Audience
  • Conversion
  • Behavior

Question 64

Question
Which of the following are tracked by the Site Speed reports? Select all that apply.
Answer
  • button click response time
  • how quickly images load
  • All of these are tracked by the Site Speed reports.
  • page-load time for a sample of pageviews on your site
  • how quickly the browser parses a page and makes it available for user interaction

Question 65

Question
When you share a link to a custom report, you share the data in the report.
Answer
  • True
  • False

Question 66

Question
Which of the following reporting tools would you use to exclude any rows of a report with fewer than 50 visits?
Answer
  • Date comparison
  • Table filter
  • Table Sort
  • Plot rows
  • Primary dimensions
  • Secondary dimensions
  • Pie chart
  • Pivot table

Question 67

Question
Which of the following Audience reports would you use to determine whether first-time site visitors or repeat site visitors spend more time on your site on average?
Answer
  • Location reports
  • Language
  • Frequency & Recency reports
  • New vs. Returning reports
  • Engagement reports
  • Browser & OS reports
  • Mobile reports

Question 68

Question
It is possible to customize the default channels in the Channels report and create your own custom channels from scratch.
Answer
  • True
  • False

Question 69

Question
Which of the following Behavior reports would you use to identify the pages of your site that have the highest bounce rate as the first page of a user’s session?
Answer
  • All Pages
  • Content Drilldown
  • Landing Pages
  • Exit Pages
  • Site Speed
  • Site Search
  • Events

Question 70

Question
Which of the following Behavior reports could you use to find new keyword ideas for your search advertising campaigns?
Answer
  • All Pages
  • Content Drilldown
  • Landing Pages
  • Exit Pages
  • Site Speed
  • Site Search
  • Events

Question 71

Question
Which of the following are required to create a Custom Report?
Answer
  • A report title must be entered
  • Multiple report tabs must be created
  • Multiple metric groups must be created
  • At least one metric must be added
  • At least one dimension must be added
  • A report filter must be applied

Question 72

Question
You can retrieve Google Analytics reporting data through the following methods:
Answer
  • the account administration settings
  • the reporting interface
  • the SDKs
  • an API

Question 73

Question
Custom Reports will only display data for the date range selected at the time the report is created.
Answer
  • True
  • False

Question 74

Question
The reporting APIs can be used to:
Answer
  • automate complex reporting tasks
  • automate your tracking code customizations
  • retrieve Google Analytics data for use in your own applications
  • build your own dashboard with Google Analytics data

Question 75

Question
Each query sent to the Reporting API must specify:
Answer
  • the start and end dates
  • the name of the standard report you wish to use
  • which metrics to display
  • the ID of the account view that the data should be retrieved from

Question 76

Question
If the data for a report you request is stored in a standard aggregate table, it will never be sampled in Google Analytics.
Answer
  • True
  • False

Question 77

Question
If you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate.
Answer
  • True
  • False

Question 78

Question
You can adjust the sample size by:
Answer
  • adding a segment to your report
  • adjusting the session timeout control
  • adjusting a control in the reporting interface
  • specifying the sample size when querying the API

Question 79

Question
Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the „All Traffic“ report? Select all that apply.
Answer
  • utm_campaign
  • utm_term
  • utm_source
  • utm_medium
  • utm_content

Question 80

Question
Which of the following is a valid tagged custom campaign? Select all that apply.
Answer
  • www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
  • www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter
  • www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks
  • www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1

Question 81

Question
Which of the following is not a standard campaign parameter?
Answer
  • utm_adgroup
  • utm_content
  • utm_campaign
  • utm_source

Question 82

Question
What is the purpose of the URL builder?
Answer
  • to generate a URL with tracking parameters
  • to optimize landing pages
  • using the URL builder is required in order to track AdWords visits
  • to generate the URL tracking parameters that need to be appended to an organic search result

Question 83

Question
Which is the recommended parameter for identifying different versions of an ad?
Answer
  • utm_ad
  • utm_medium
  • utm_creative
  • utm_content

Question 84

Question
For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?
Answer
  • Source and Medium
  • Source, Medium, Campaign, and Ad Content
  • Campaign and Medium
  • Campaign and Ad Content

Question 85

Question
Which of the following traffic mediums are automatically tracked by Google Analytics without extra tagging or account linking? Check all that apply.
Answer
  • search
  • referral
  • cpc
  • organic
  • email
  • display
  • ppc
  • (none), when the traffic source is “direct”

Question 86

Question
Which campaign tracking variables should you always use when manually tagging a URL?
Answer
  • utm_content, utm_campaign
  • utm_source, utm_medium, utm_campaign
  • utm_source, utm_conten
  • utm_campaign, utm_adgroup, utm_term

Question 87

Question
Which of the following should you manually tag with campaign tracking variables? Check all that apply.
Answer
  • Banner ads
  • AdWords campaigns
  • Referrals
  • Organic search traffic
  • Non-AdWords CPC campaigns
  • Email campaigns

Question 88

Question
Which of the following are examples of channels? Select all that apply.
Answer
  • Audience
  • Organic Search
  • Conversion
  • Display
  • Email

Question 89

Question
Which of the following are examples of Sources? Select all that apply.
Answer
  • Email
  • Example.com
  • Search
  • Google
  • Display

Question 90

Question
Which of the following are examples of Mediums? Select all that apply.
Answer
  • Email
  • Conversion
  • Google
  • Example.com
  • All of these are mediums.

Question 91

Question
Which of the following Channels is part of the Default Channel Grouping? Select all that apply.
Answer
  • Display
  • Direct
  • Social
  • Organic

Question 92

Question
You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?
Answer
  • Behavior
  • Conversion
  • Audience
  • Admin
  • Acquisition

Question 93

Question
Which of the following could be measured by defining a goal in Google Analytics? Select all that apply.
Answer
  • The percentage of visits that contain only one pageview
  • The percentage of visits during which visitors spent at least two minutes on the site
  • The percentage of visits that result in a site registration
  • Conversion rate
  • All of the above

Question 94

Question
Which of the following could be measured by defining a goal in Google Analytics? Check all that apply.
Answer
  • The percentage of sessions that result in a site registration
  • The percentage of sessions that are unique
  • The percentage of sessions which contain three or more pageviews
  • The percentage of sessions during which users spend at least 2 minutes on the site

Question 95

Question
When configuring a goal, why is it useful to assign a goal value?
Answer
  • To determine the conversion rate
  • To calculate ecommerce metrics
  • To determine the popularity of each of your pages
  • To attribute monetary value to non-ecommerce conversions

Question 96

Question
Which of the following questions can be answered using the goal flow report?
Answer
  • Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
  • Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
  • Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
  • Do visitors usually start my conversion process from the first step or somewhere in the middle?
  • All of these can be answered using the goal flow report.

Question 97

Question
You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?
Answer
  • 0
  • 1
  • 2
  • 5

Question 98

Question
Setting up goals allows you to see________. Select all that apply.
Answer
  • bounce rate
  • conversion rates
  • conversion paths
  • a list of transactions
  • ecommerce revenue

Question 99

Question
"Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals?" (Select all that apply.)
Answer
  • www.example.com/thankyou.html
  • www.example.com/thankyou/receipt.php
  • www.example.com/receipt/thankyou.php
  • www.example.com/thankyou.php

Question 100

Question
Create a goal in the “Master Profile” for the website to match the following pages: www.mysite.com/thankyou/shoes www.mysite.com/thankyou/shirt www.mysite.com/thankyou What match type and URI pattern did you use to create the goal in your account?
Answer
  • Match type: Equals to; URI pattern: /thankyou
  • Match type: Begins with; URI pattern: /thankyou
  • Match type: Equals to; URI pattern: www.mysite.com/thankyou
  • Match type: Begins with; URI pattern: www.mysite.com/thankyou

Question 101

Question
Specifying a goal value allows Google Analytics to calculate __________ (select all that apply)
Answer
  • Revenue per Click
  • Bounce Rate
  • Average Order Value
  • Ecommerce Revenue
  • Goal Revenue

Question 102

Question
When configuring a goal, why is it useful to assign a goal value?
Answer
  • To attribute monetary value to a non e-commerce site
  • To calculate e-commerce metrics
  • To determine the popularity of webpages
  • You must assign a goal value in order to track conversions

Question 103

Question
Which of the following questions can be answered using the goal flow report?
Answer
  • Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
  • Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
  • Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
  • Do visitors usually start my conversion process from the first step or somewhere in the middle?
  • All of these can be answered using the goal flow report.

Question 104

Question
You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?
Answer
  • 1
  • 2
  • 0
  • 5

Question 105

Question
Setting up goals allows you to see________. Select all that apply.
Answer
  • bounce rate
  • conversion rates
  • conversion paths
  • a list of transactions
  • ecommerce revenue

Question 106

Question
Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals? Select all that apply.
Answer
  • www.example.com/thankyou.html
  • www.example.com/thankyou/receipt.php
  • www.example.com/receipt/thankyou.php
  • www.example.com/thankyou.php

Question 107

Question
Create a goal in the “Master Profile” for the website to match the following pages: www.mysite.com/thankyou/shoes www.mysite.com/thankyou/shirt www.mysite.com/thankyou What match type and URI pattern did you use to create the goal in your account?
Answer
  • Match type: Equals to; URI pattern: /thankyou
  • Match type: Begins with; URI pattern: /thankyou
  • Match type: Equals to; URI pattern: www.mysite.com/thankyou
  • Match type: Begins with; URI pattern: www.mysite.com/thankyou

Question 108

Question
Specifying a goal value allows Google Analytics to calculate __________ . select all that apply
Answer
  • Revenue per Click
  • Bounce Rate
  • Average Order Value
  • Ecommerce Revenue
  • Goal Revenue

Question 109

Question
When configuring a goal, why is it useful to assign a goal value?
Answer
  • To attribute monetary value to a non e-commerce site
  • To calculate e-commerce metrics
  • To determine the popularity of webpages
  • You must assign a goal value in order to track conversions

Question 110

Question
Which of the following would prevent URL destination goal conversions from being recorded? Select all that apply.
Answer
  • There was a misspelling in the URL of the goal definition
  • The tracking code is missing from the conversion page
  • The match type in the goal definition is incorrect
  • No URL destination goals have been defined

Question 111

Question
Which of these best defines a Destination goal in Google Analytics?
Answer
  • A website page viewed by the user once they have completed a desired action
  • a KPI
  • A page that has given you revenue
  • The most popular page on your site

Question 112

Question
You define a Destination goal by:
Answer
  • Adding the e-commerce code to the goal page
  • Adding the conversion ID to the tracking code on the goal page
  • Dragging the goal page onto a Standard Report
  • Specifying the conversion page in your view settings within Google Analytics

Question 113

Question
Which of the following are required in order to see data for each page of a three-page conversion process in the Goal Flow report?
Answer
  • You must have Ecommerce reporting implemented.
  • You must set up a Goal for the conversion.
  • You must set up each of the three pages as a funnel step in the Goal settings.
  • None of the above. Goal Flow reports are automatically populated with data about your conversion processes.

Question 114

Question
Google Analytics Goals let you specify:
Answer
  • which users are likely to convert
  • which interactions should be used to calculate conversions
  • which users spend the most time on your home page
  • which page or screen is the first of a user’s visit

Question 115

Question
Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site?
Answer
  • an offline sale
  • an online sale
  • a view of the home page
  • All of these are mirco conversions for this site.
  • Use of the “customize your watch” tool

Question 116

Question
Which of the following represents a macro conversion for an ecommerce site?
Answer
  • receiving a product inquiry
  • a completed sales transaction
  • collecting a lead
  • a click on a “buy” button
  • all of the above

Question 117

Question
You run a heavy-machinery business and use your website to generate sales leads for high-priced items. Which of the following actions below would you consider the main “macro conversion” for your site?
Answer
  • A potential customer visits a lead form, but doesn’t fill it out or submit it.
  • A potential customer fills out and submits a lead form.
  • A potential customer downloads a spec sheet for one of your machines.
  • A potential customer signs up for your weekly newsletter.
  • A potential customer joins your social media community.

Question 118

Question
A macro conversion
Answer
  • Occurs when someone completes an action that’s important to your business
  • Is your highest converting campaign
  • Always occurs prior to a micro conversion
  • Is a large revenue sale that is directly attributable to a display campaign
  • Occurs when over 50% of visitors buy an item

Question 119

Question
Person A and person B each visits your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?
Answer
  • 0
  • 33
  • 50
  • 100
  • 200

Question 120

Question
You want to know whenever weekly revenue for your “spring sale” campaign increases or decreases by an unusual amount. Which of the following would me most useful?
Answer
  • secondary dimensions
  • Intelligence
  • Annotations
  • Real-Time
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