Identification:
When a person values the group/ something about the group and therefore conforms to group norms.
May or may not result in private change of behaviour/opinions.
Compliance:
When a person doesn't agree with the norms but follows them anyways
Public but not private change of behaviour/opinions.
Trying to 'fit in.'
1. Informational Social Influence (ISI):
The belief that those around us have 'better' knowledge.
Humans have the desire to be correct and therefore conform when they doubt their own intelligence.
eg. putting your hand up for an answer because everyone else is.
2. Normative Social Influence (NSI):
The need to 'fit in' and be accepted by peers.
Humans will follow group norms to be accepted by the group,
eg. talking about a topic that bores you so as not to seem rude
Slide 6
Lucas et al. (2006)
Lucas et al. gave students maths questions varying from easy to hard.
Students conformed more to the group answers when they either rated their maths ability as poor or when the questions got harder.
This proves ISI and shows that we conform when we doubt our own knowledge and believe the group has more knowledge.
Asked students to rate their desire to be liked.
Found individual differences concerning NSI:
Students who rated their desire to be liked as higher conformed more (nAffiliators).
Students who rated their desire to be liked as lower conformed less.
Showed that NSI doesn't always apply.
Deutsch & Gerrard's two-process theory claimed that NSI and ISI can only work separately from each other.
Recent research proves that this is not the case and the two can work together.