20. People only remember four items at once

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Point 20 from "100 Things Every Designer Need to Know About People"
Benjamin Elrod
Slide Set by Benjamin Elrod, updated more than 1 year ago
Benjamin Elrod
Created by Benjamin Elrod almost 6 years ago
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          Information is easier to remember if you group it together into chunks. Pieces of information like phone numbers and library reference numbers are easier to remember because they're broken into smaller chunks.

Slide 3

            Chunks of information should have no more than four items each
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