Marketing strategy for food

Beschreibung

Degree Consumer behaviour Mindmap am Marketing strategy for food, erstellt von declanrankine91 am 27/05/2013.
declanrankine91
Mindmap von declanrankine91, aktualisiert more than 1 year ago
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Erstellt von declanrankine91 vor mehr als 11 Jahre
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Zusammenfassung der Ressource

Marketing strategy for food
  1. Food product
    1. Target market
      1. Demographics
        1. Sex
          1. Income
            1. Religeon
              1. Age
                1. Gender
              2. Price
                1. Low cost leader
                  1. Cover cost of production
                    1. Distribution cost
                    2. Product
                      1. Taste (Tesco)
                        1. Ingrediants
                          1. Green
                            1. Traceability
                          2. Regulation
                            1. Ofcom
                              1. Hyundi
                              2. FSA
                                1. Inspection
                                2. International organisation of stadarisation
                                  1. ISO 9000 Quality control
                                    1. ISO 2000 Food safty
                                      1. ISO 26000 Risk managment
                                        1. ISO 31000 Sustainability
                                      2. Promotion
                                        1. Advertising
                                          1. Branding
                                            1. Packaging
                                              1. Labeling
                                                1. Design
                                                  1. Colour
                                                2. Place
                                                  1. Supermarkets
                                                    1. Requirments
                                                      1. Suppliers
                                                        1. Health and safety ( ERS and natures way)
                                                      2. Exporting
                                                        1. Tarrifs
                                                          1. Ingrediants
                                                            1. Packaging
                                                              1. Name ( Opel, vauchaul)
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