Zusammenfassung der Ressource
Social Media IS
- Support engagement and content
- Recruitment
- Crowdsourcing
- Peer to peer sales/support
- Problemsolving
- Social CRM
- Social capital
- Who you know
- Relationships
- Strength
- Resources
- Value
- Information
- Influence
- Social credentials
- Personal Reinforcement
- Providers
- FB/Twitter/Youtube/etc
- Advertising
- Freemium
- We are the product
- ESN
- Enterprise 2.0
- SLATES
- Employee communication
- Yammer and Chatter
- SMIS Security
- Social Media Policy
- Inappropriate content
- unfavorable reviews
- Social Media Plan
- Goals
- Success metrics
- Target audience
- Value
- Personal connections
- Analyze data