Zusammenfassung der Ressource
PRESTCOM Analysis
- POLITICAL
- orientation of govt
- stability(war)
- relationship with other govt
- membership(EU)
- business related attitudes(help for startups)
- imports/exports
- policies(debt, samesex marriage)
- views on market(free? command?)
- REGULATORY
- laws
- changes in laws
- new legal institutions(courts, OFTEL)
- changes in the way regulations are administrated(FSA)
- ECONOMICAL
- trade cyle
- inflation
- U/E
- disposable income
- availability of credit
- business tax
- membership of trading bloc(EU, NAFTA)
- import tarrifs
- country's approach to social cost
- SOCIAL
- population
- age profiles(life exp)
- gender
- religion
- lifestyle chnages(living, interacting)
- cultural differences
- TECHNOLOGY
- increased availability of exisiting tech
- changes in transport
- chnages in communicational tech
- green tech
- research
- new software
- medical
- COMPETITIVE
- direct(coke/pepsi)
- close(tango/coke)
- substitute(ice cream/chocolate)
- indirect(jacket/shoe)
- main competitors
- S&W of competitors
- competitors actions/intentions
- how they compete
- ferocity of competition
- structure of industry(monopoly)
- nature of products(direct, subs)
- ORGANISATIONAL
- key products/brands
- quality of personnel
- production facilities
- strength of balance sheets
- suitability of premises
- staff turnover
- access to transport
- finance/budgets
- R&D
- reputation
- location
- MARKETS
- customers/consumers
- how purchase decisions are made
- how much customers spend? how often?
- influence on purchases
- customer's attitude to products
- brand loyalty
- motivation to buy
- changes in taste/fashion
- customer's media habits