Zusammenfassung der Ressource
Personas for Marketplace website
- First Home buyer
- most likely visiting website for first time
- married
- double income
- multiple purchases
- will likely visit store
- House bound internet shopper
- low income
- may spend a lot of time on internet
- comparison shopper
- Possibly old or disabled
- May live and work in city
- relies on public transport
- delivery fee important
- more tech savvy?
- unlikely to have senior position
- Possibly in University
- Single
- repeat customer
- Comparison shopper
- In store shopper looking for location/prices
- staff
- Regional Shopper