Zusammenfassung der Ressource
95 - Mood Influences the Decision
Making Process
- There are two main types of decision making
- Intuitive
- Making decisions off of instinct of current mood
- People value a product at a higher value if they're
making a first impression decision while in a happy mood.
- Deliberate
- Making decisions off of logic and experience
- People in a sad mood will rate a product as being more valuable if they are asked to make the
decision in a more deliberate way.
- You can influence someone's mood in a lot of different ways.
- Videos
- Images
- Text, Sound
- If you influence people’s mood, you can suggest them to think about their
decision-making process. This can result in a higher estimation of the value of
a product or service.