Zusammenfassung der Ressource
FINANCIAL
- May attract investors
with similar views
- Increase in
investment
allows the
business to
grow &
expand
- Higher revenue may be
achieved as more
customers are attracted
by an ethical image
- Customers are more aware
of the businesses ethical
stance - willing to pay a
higher price for ethical
products = higher revenue
- Fairtrade
- Gives
competitive
advantage