Zusammenfassung der Ressource
Operations Management
(Starbucks)
- Organization & Environments
- Corporate Social
Responsibility
- Environment
- "We’re finding ways to minimize our
environmental footprint, tackle climate
change and inspire others to do the same."
- Create plant-based
(environmentally
friendly) menu
- Contributes to their goal of being a
resource positive company
- Create strawless
lids for beverages
- Eliminate one billion plastic straws globally per
year
- The recyclable,
lightweight strawless
lid
- Approximately nine percent less plastic
than the flat lid and straw that was used
for iced beverages before.
- Made from
polypropylene
- Ethical Sourcing
- Coffee
- Buying coffee with 100%
ethically sourced coffee to make
the coffee based beverages
- Human Resource
- Baristas
- Face of Starbucks
- Important part for customers on a daily basis
- Handcrafting delicious beverages
- Shift Supervisors
- Run shifts, lead the team, and make
decisions
- Impact the store operations
- Create great experiences for
their partners and customers
- Finance
- Heavy Investments
- Stores
- Expansion in the United States
- Expand Globally
- Europe
- Middle East
- Asia
Pacific
- Africa
- Coffee Machines
- Marketing
- Premium Pricing Strategy
- High Quality Coffee Beans
- Coffee Industry Market Leader
- Market Orientation
- Meet Customers' Needs
- Enjoyable Service
- Quality Beverages