Zusammenfassung der Ressource
Marketing and Financial Plan
- Data gathering
- Interviews
- Library
- Surveys
- Observation
- Data Analysis
- Submission of documents
- 1st progress report
- submission of final project output to client company
- submission of second progress report
- submission of client evaluation report
- submission of final project report
- Culminating activity
- Meeting with OJT Faculty
- Construct Marketing Plan
- Market Analysis
- Business to Business Models
- Business to Consumer Secondary Markets
- Business to Consumer Primary Markets
- Island resort operations
- Island resort development
- food outlets
- activities
- facilities
- Promotions and Advertising
- Public Relations Plan
- Below Line Marketing (flyers, social media)
- above line marketing (tv, newspapers, radio)
- Construct Financial Plan
- return on investment ratios
- Financial ratios
- Financial Projections
- Investment Budget
- Profitability ratios
- Brainstorming