Zusammenfassung der Ressource
DIGITAL TRANSFORMATION: A
ROADMAP FOR BILLION-DOLLAR
ORGANIZATIONS
- 01 The Study
- Successful DT comes not from creating a new organization,
but from reshaping the organization to take advantage of
valuable existing strategic assets in new ways.
- 2 Common pressures; different results
- Common pressures to begin digital transformation
- Customers
- “People’s expectations have changed. They want to be more in charge.
They expect that we know them more...their online behavior is developing
expectations and behaviors that they apply in other contexts as well.”
- Competitors
- Employees
- E.g.: Prohibited Ipads, used by 50% of employees
- Different digital transformation speeds and different results
- 3 The shape of digital transformation
- Transforming customer experience
- Transforming operational processes
- Transforming business models
- Digital capabilities
- 4 Digital technology usage
- 5 Challenges on the road to transformation
- Initiation challenges
- Execution challenges
- Governance challenges
- 6 How can you make your digital journey successful?
- Envision the digital future for your firm
- Invest in digital initiatives and skills
- Lead the change from the top
- 7 What is digital transformation maturity?
- The What and the How
- Digital Maturity Matrix
- How to assess your digital maturity
- 8 Conclusion
- Opportunity exists for those willing to change their businesses
- Digital processes and collaborative tools are necessary to obtain efficient integration
- Employees and customers are starting to demand new ways of working.
- Competitors and new entrants make digitally-enabled
practices, increasing the pressure for change
- KEY STEPS
- 1. Envision the digital future for your firm.
- Define valuable assets
- Transform customer experience, internal
operations and business model
- Make sure that units are working together in a more connected way
- 2. Invest in digital transformation initiatives
- Analyze investments already made and their return
- Prioritize by key investment areas according to the new vision
- Reduce risk by experimentation and testing
- Identify missing skills and make a strategy to hire, train or partner
- 3. Lead the change from the top
- Communicate the vision, increase engagement and monitor
- Create KPIs to monitor the progress up until strategic transformation goals
- Create mechanism of adjustment
- Digital transformation requires skills and influence that only
senior leaders possess. Create a transformative vision that is
clear and compelling to galvanize the organization. Mindfully
consider what parts of your company should move – and why,
and when – to make it implementable. Build digital maturity in
two dimensions to increase your chances of success. Then take
actions and monitor progress to turn your vision into reality.