Zusammenfassung der Ressource
Internal Factors
- Sony Stores
- The online for Sony have a site called PSN so,
where all users that have this function can
purchase games from all over the country,
from the comfort of their homes. the Sony
stores are located all over the country but it
sometimes makes it hard to get in touch with
them, and find the number associated with
your country.
- The stores that get the PS4 in, have
to charge more, than it would be
online, so they would be losing out,
cause most people won't pay those
prices, so the stores would lose a
huge profit. The people that want
better prices will shop online
- Target Market
- Sony Target Market are age ranged from 10-18,
but even adults buy the PS4 and newest
accessories and games. So they is no real target
market that Sony can really look for if everyone
is buying so they are okay in that sense.
- Sony make products for all types of ages but, they also
make it really pricey, so the target market would mainly
be for young children who have time to use the product
that Sony make, and parents to pay outrageous prices
for these games consoles and accessories.
- Customers
- The customers that purchase different
products, hate the customer service they
recevice they don't believe that Sony are
making a effort to fulfill all their needs as a
consumer of their product
- The customers may not be happy with
the product they are receiving,
wheather its to do with the price,the
serivce they have received from sony or
they just can't afford it.
- Distributions
- Sony Distribute their product to all over the
country, worldwide selling everything they
make through PlayStation Global. So Sony can
make more gross income which becomes alot
more than just selling to a few countries.
- Sony distribute their product to many different stores
for a big price, making sure that they good value for
the money when they different stores purchase, and
when they have disturbuted them to customers they
will get a nice profit back for the big sells they have
made so they can make more of the same product.