Types of consumers

Beschreibung

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Paula Galvan
Mindmap von Paula Galvan, aktualisiert more than 1 year ago
Paula Galvan
Erstellt von Paula Galvan vor etwa 9 Jahre
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Zusammenfassung der Ressource

Types of consumers
  1. Seasonal consumers
    1. They buy products that are season based or demanded at certain times and not all the times.
    2. Discount Consumers
      1. They are price sensitive and they would rather wait and purchase products when they come with discounts as opposed to when they have no discount.
      2. Impulsive Consumers
        1. They make purchases capriciously, buying when something strikes their fancy.
        2. Need Based Consumers
          1. Those types of consumers who buy goods and services when they need them and not any other time
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