Planning

analyzing the situation
1. what is the purpose?
  1. General purpose
    1. To inform
    2. To persuade
    3. To collaporate
  2. Specific purpose
    1. Your goals
    2. Audience actions
    3. Audience thoughts
  3. Check your purpose
    1. Will anything change as a result of your message?
    2. Is your purpose realistic?
    3. Is the time right?
    4. Is your purpose acceptable to the organization?
2. who is the audience?
  1. Developing an Audience Profile
    1. Identify your primary audience
    2. Determine the size of your audience and geographic distribution
    3. Determine audience composition
    4. Gauge audience members’ level of understanding
    5. Understand audience expectations and preferences
    6. Forecast probable audience reaction
select the right midium
1. Oral
  1. 1. face to face
  2. 1. interviews
  3. 1. presentations
  4. 1. speeches
2. 1. written
    1. memos
    2. letters
    3. e-mail
    4. proposals
3. 1. visual
    1. infographics
    2. format that convey message content
4. electronic
  1. 1. version of oral media
      1. voicemail
      2. calls
      3. teleconferencing
  2. 1. version of written media
      1. website
      2. blogs
      3. social networks
  3. 1. version of visual media
      1. powerpoint
      2. keynote
      3. google docs
      4. animation
gather information
1. Using Information techniques to gather insights and researchs
  1. Considering viewpoints
  2. Read reports and documents
  3. Talk with stakeholders
2. Uncovering audience needs
  1. by engaging in some detective work
3. Providing required information
  1. accurately
  2. pertinently
  3. ethically
organize the information

Nächster

Planning

Beschreibung

Zusammenfassung der Ressource

Medienanhänge

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	Erstellt von alsammahi6 vor etwa 9 Jahre