Zusammenfassung der Ressource
Business
- purposes of websites
- commercial purposes
Anmerkungen:
- the main aim is to make a sale. These are mostly for sites like amazon and tesco
- Non commercial
Anmerkungen:
- These are sites that dont keep the money for example chairty websites who spend give the money they make to that chaity
- key marketing concepts
- current and future developlments
- design and accessibility
- design considerations
- user paths
Anmerkungen:
- Try to pursuade the customer to buy stuff on their website with special promotion
- rankings of information
Anmerkungen:
- customer reviews are really important because they make things appear on the top pages with their reviews.
- search engines
Anmerkungen:
- it is really important for a website to be on the first page because people would probaly not go on the second page of google.
- accessibility
Anmerkungen:
- The disability discrimination act makes it an offence to discrimante against people due to disabilty. a website needs to have features for people who cant use the keyboard like voice commands instead.
- visual appearance and designing a website
- usability
- factors affecting usability
- language
Anmerkungen:
- font should be good for everyone and language needs to be good for everyone no swear words for kids
- Navigation
Anmerkungen:
- main purpose of a site is to make a sale so by this it needs to be easy for customers to navigate
- efffieceny
Anmerkungen:
- should consider if the customer is getting there value for the goods
- accuarcy
Anmerkungen:
- information needs to be accurate if it says that your product will be there in two days its cant be late
- speed of response
Anmerkungen:
- websites like amazon that sell loads of product tend to have when you click on a item more items to try and get you to buy them this works to their benefit
- respect for privacy
Anmerkungen:
- a site needs to respect peoples privacy they should not request information that is irrelevant
- visual appeal
- colours fonts and graphics
Anmerkungen:
- make a bussiness nice for customers, because if a customer likes the graphics and colours of a site they might come back for more
- page transitions
Anmerkungen:
- how users move pages it needs to be easy for everyone
- unified style
Anmerkungen:
- all the websites use the same layout this gives the site a professional image
- Consistency
Anmerkungen:
- users know what to expect from a site eg if its a sport website it will always have sports stuff the clues in its name
- Consistecey with brand image
Anmerkungen:
- the image reflects the site if theres the game logo on a website people know it is game
- white space
Anmerkungen:
- it is helpful so people dont get a strain on their eyes, it makes reading online easy for the user!
- appeal to target group
Anmerkungen:
- websites appeal to many different websites if theres a site which is pink and sells girls toys it is meant for little girls
- multimedia
Anmerkungen:
- website needs to be designed for a specific organisation because if its for men kids will find it difficult to use it eg news sites could be boring for kids and to hard to access
- designing a website for a organisation
- business objectives
Anmerkungen:
- its what a companies objectives are
- marketing objectives
Anmerkungen:
- sites might do a 10% to try and get sales
- customer profiles
Anmerkungen:
- if a site is just for kids or adults
- Users experience/techincal environment
Anmerkungen:
- if a site is easy or hard for users to acess
- Competitors websites
Anmerkungen:
- sites which compete with other sites like game and gamestop they both sell the same product