Zusammenfassung der Ressource
South West Airlines.
- Context
Anmerkungen:
- 1. American low-cost airline based in Dallas, Texas
2. Founded in 1967 as Air Southwest by Rollin King & Herb Kelleher to provide service in the state of Texas
3. Adopted its current name in 1971
4. Offers short haul, high frequency flights
with distinct service culture
- Offers short haul, high frequency
flights with distinct service culture
- American low-cost airline
based in Dallas, Texas
- Founded in 1976 by
Rollin King & Herb
Kelleher
- Original name was Air
Southwest, which was adopted
to South West Airlines in 1971
- Problem Statement
- How does Southwest Airlines remain
competitive among domestic airlines in the
USA?
- STRENGTHS
- Competitively priced tickets.
- Strong relationship with airports.
- Good relationship between
the stakeholders and
shareholder
- Strongly represented and
reinforced company value and
culture
- WEAKNESS
- Lower Salaries
- Do not receive many benefits
- Little or no job security
- Long working hours.
- OPPORTUNITIES
- Employees can be
given more chances to
work and perform as
contracts are flexible
for helping out low
staff turnover.
- Employees can earn
more salary from the
profit-sharing plan
(compensation).
- THREATS
- Increase number of
low cost airlines
entering US
- Increase corporate tax.
- Change in security
system enforced by
the FBI, CIA etc. to
maintain its operating
system.
- Difficult to enforce
competitive
layoffs/cutbacks
because it is one of
the most labour
unionized companies.
- Work results may
not be up to
standards. example;
takeoff preparation
time may take longer
than what is required.
- Work overload for
pilots & ground crew as
the pilots are unionised
independently and the
ground crew has less
members .
- Recommendation
- Operate as long haul flight
carrier. Use connecting flights
(interline tickets).
- Strength
- Long haul flights experience high load
factors and don't need additional staffing
which means more revenue for the
organisations.
- Diversification can increase
Southwest;s competitiveness
and market share.
- Weakness
- Infastructure & operating structure is not
designed to accommodate long haul flight
demands.
- Customers identify the
airline as inexpensive,
short haul flight carrier
- Strong presence of existing
brands e.g. Delta, United Airways
- Critical Reflection
- is known to have low turnover rate, good working environment even though pay
and benefits are minimal. the company values their employees via giving them
freedom in their way of work allows the employees to enjoy themselves while
working. Future innovations should be implemented due to the hight and direct
companies such as improvement & rely more on technologies rather than
employees