Content Marketing Objectives

Beschreibung

Content Marketing Objectives
siobhan.hoy
Mindmap von siobhan.hoy, aktualisiert more than 1 year ago
siobhan.hoy
Erstellt von siobhan.hoy vor mehr als 8 Jahre
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Zusammenfassung der Ressource

Content Marketing Objectives
  1. Improve visibility across organic search and social platforms
    1. Drive qualified traffic that converts
      1. Demonstrate to search engines that the Portfolio sites are trusted
        1. Capture target audience earlier in the conversion funnel
          1. Position the Portfolio brand as an authoritative resource in the industry
            1. Create unique and insightful content that users engage with and share
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