Marketing

Anmerkungen:

• http://www.marketingfacts.nl/images/research/347626_econsultancy-qdib-2016-digital-trends.pdf

1. Channels
   1. Lead Portals
      1. Techtarget
      2. Marqit
      3. IDC
      4. SDX Central
   2. Email
      1. Newsletters
      2. Themes
      3. Linkedin InMail
   3. Website
      1. Blog
      2. Landing Pages
      3. Chat
      4. Schema.org
      5. Open Graph Metadata
   4. Video
      1. Vimeo
      2. Youtube
      3. Periscope

         Anmerkungen:

         • https://katch.me/ to save them
      4. Webcasts
   5. Social
      1. Twitter
      2. Linkedin
         1. Company Page

            Anmerkungen:

            • https://www.linkedin.com/company/2240
         2. Slideshare

            Anmerkungen:

            • http://www.slideshare.net/junipernetworks/presentations
         3. Sales Navigator
      3. Facebook

         Anmerkungen:

         • https://www.facebook.com/JuniperNetworks
      4. Google +
      5. Xing
   6. Events
      1. World Hosting Days (March & Nov 2016)

         Anmerkungen:

         • http://www.whd.global/eng/whd-local.php
      2. Mobile World Congress (Febr 2016)

         Anmerkungen:

         • https://www.mobileworldcongress.com/
      3. VMWorld Europe (Oct 2016)

         Anmerkungen:

         • https://www.vmworld.com/en/europe/index.html
      4. Forrester - Digital Transformation Europe (Jun 2016)

         Anmerkungen:

         • https://www.forrester.com/DIGITAL+TRANSFORMATION+EUROPE+2016/-/E-EVE6904
      5. Gartner - Data Center Summit (Nov 2016)

         Anmerkungen:

         • http://www.gartner.com/events/emea/data-center
      6. Gartner - Inforstructure Operations Management (Jun 2016)

         Anmerkungen:

         • http://www.gartner.com/events/emea/infrastructure-operations-management
      7. Gartner CIO & IT Executive Summit (May 2016)

         Anmerkungen:

         • http://www.gartner.com/technology/summits/emea/cio-executive-german/
      8. Gartner CIO Leadership Forum (Mar 2016)

         Anmerkungen:

         • http://www.gartner.com/technology/summits/emea/cio-forum/
      9. 451 Research - Business of Cloud, Datacentre and Hosting Summit (Apr 2016)

         Anmerkungen:

         • https://451research.com/summits/business-of-cloud
      10. 451 Research - Datacentre Executive Summit (Oct 2016)

          Anmerkungen:

          • http://www.451researchsummits.com/Content/Datacentre-Executive-Summit/4_11/
      11. IDC European CIO Summit 2015 (Sep 2016)

          Anmerkungen:

          • http://www.cvent.com/events/western-europe-events-2015/custom-36-964bc723509944aea8b7df2d05ec160e.aspx?cpc=HHN2PBPNCXQ
      12. Hostingcon Europe (Oct 2016)

          Anmerkungen:

          • http://europe.hostingcon.com/
      13. Secure Cloud 2016 (May 2016)

          Anmerkungen:

          • https://csacongress.org/event/securecloud-2016/
      14. EuCNC’2016 (Jun 2016)

          Anmerkungen:

          • http://www.eucnc.eu/
      15. ISF World Congress 2016 (Oct 2016)

          Anmerkungen:

          • https://www.securityforum.org/events/world-congress/isfannualworldcongress2016/
   7. Associations
      1. Internet Engineering Task Force (IETF®)

         Anmerkungen:

         • http://ietf.org/
      2. Network Professional Association (NPA)

         Anmerkungen:

         • http://www.npa.org/
      3. European CIO Association (EuroCIO)

         Anmerkungen:

         • http://www.eurocio.org/
      4. European Data Center Association (EUDCA)

         Anmerkungen:

         • http://www.eudca.org/
      5. European ISP Association (EuroISPA)

         Anmerkungen:

         • http://www.euroispa.org/
      6. European Industrial Research Management Association (EIRMA)

         Anmerkungen:

         • http://www.eirma.org/
      7. European Union Agency for Network and Information Security (ENISA)

         Anmerkungen:

         • https://www.enisa.europa.eu/
      8. Alliance for Internet of Things Innovation (AIOTI)

         Anmerkungen:

         • https://ec.europa.eu/digital-agenda/en/our-members
      9. Association of Information Technology Professionals (AITP)

         Anmerkungen:

         • https://www.aitp.org/
      10. European Telecommunications Network Operators' Association (ETNOA)

          Anmerkungen:

          • https://www.etno.eu
      11. GÉANT

          Anmerkungen:

          • http://www.geant.org/
      12. Euro Communications (Eurocomms)

          Anmerkungen:

          • http://www.eurocomms.com/
   8. Phone Inbound / Outbound

      Anmerkungen:

      • Put a call me back scheduler in the landing pages / website
   9. Online Ads
      1. Linkedin Sponsored Updates
      2. Twitter Ads
      3. Linkedin Lead Accelerator
      4. Google Adwords

         Anmerkungen:

         • https://storage.googleapis.com/support-kms-prod/D1B3826EDB9ED675F9CFB5E455579424C1FF
      5. Facebook Ads
         1. By Website visited
         2. By Interest
2. Personas

   Anmerkungen:

   • https://issuu.com/tbkconsult/docs/tbk-pffs-003-v7?e=2462622/5437808 http://www.pwc.com/gx/en/ceo-agenda/ceosurvey/2016.html
   1. Chief Information Officer (CIO)
      1. Head of IT Infrastructure
      2. Director IT Infrastructure
         1. Senior Network Architect
      3. Director IT Operations
      4. VP IT Infrastructure
      5. Project / Program Manager
   2. Chief Financial Officer (CFO)
   3. Chief Security Officer (CSO)
      1. Director Network Security
   4. Chief Executive Officer (CEO)
   5. Chief Technology Officer (CTO)
   6. Chief Operations Officer (COO)
   7. Chief Procurement Officer (CPO)
3. Tooling
   1. Google
      1. Google Analytics
         1. Google Content Experiments

            Anmerkungen:

            • https://www.youtube.com/watch?v=TGrujIh2H0I
      2. Google Adwords
      3. Google Tag Manager
      4. Google Webmaster Tools
   2. Oracle
      1. Oracle Bluekai
      2. Oracle Eloqua
   3. Salesforce.com
   4. Linkedin
      1. Sales Navigator
      2. Sponsored Updates
      3. Lead Accelerator
      4. Slideshare
      5. InMail
   5. Microsoft
      1. Bing Ads
   6. SEO Tools for Excel
   7. Other
      1. DemandBase
      2. Marin Software
      3. MixPanel
      4. Rocketfuel
      5. Adobe
         1. Adobe Test & Target
         2. Adobe Analytics
         3. Adobe Media Optimizer
   8. Twitter Ads
   9. Social123

      Anmerkungen:

      • http://social123.com/
   10. Facebook Ads
4. Themes
   1. Security
   2. Software Defined Networking (SDN)
   3. Bring Your Own Device (BYOD)
   4. Cloud
   5. Network Function Virtualization (NFV)
   6. Multi Protocol Label Switching (MPLS)
   7. Internet of Things (IoT)
5. Products
6. Content / Assets
   1. White Papers
   2. Infographics
   3. Customer Testimonial
   4. Survey / Reports
7. Competitors
   1. EMC
   2. Enterprise Network Firewalls / Unified Threat Management

      Anmerkungen:

      • http://innetworktech.com/wp-content/uploads/2015/04/Magic-Quadrant-for-Enterprise-Network-Firewalls.pdf
      • http://www.protego.net/uploads/5/8/2/0/58204117/gartner_-_magic_quadrant_for_unified_threat_management_08-2015.pdf
      1. Cisco
      2. HP
      3. Dell Sonicwall
      4. Check Point Software
      5. Palo Alto Networks
      6. Fortinet
      7. Watchguard
      8. Hillstone Networks
      9. Intel Security
      10. Huawei
      11. Ahnlab
      12. Stormshield
      13. Sangfor
      14. F5
      15. Barracuda Networks
      16. Sophos
      17. Aker Security Solutions
      18. Rohde & Schwarz
   3. Wired and Wireless LAN Access Infrastructure

      Anmerkungen:

      • https://www.wesecure.nl/upload/documents/tinymce/Magic-Quadrant-for-the-Wired-and-Wireless-LAN-Access-Infrastructure-2015.pdf
      • http://email.ciscopartnernews.com/C92-734422-01%20Competitive%20Analysis-Wireless%20Win%20Partners-v3%20FINAL%205-5-15.pdf
      1. Avaya
      2. Cisco
      3. HP / Aruba Networks
      4. Huawei
      5. Dell
      6. ALE
      7. Extreme Networks
      8. Aerohive
      9. Zebra
      10. Brocade
      11. D-Link
      12. Allied Telesis
      13. Ruckus Wireless
   4. Infoblox?
   5. Arbor Networks?
   6. A10 Networks?
8. Type of Sales cycles
   1. Net New Name
   2. Customer Upgrade
   3. Customer Upsell
   4. Customer Cross-sell
   5. Customer Win-back
9. Analysts
   1. Gartner
   2. Forrester
   3. IDC
   4. 451 Group
   5. Frost & Sullivan
   6. OVUM
   7. Individuals
      1. Nick Lippis

         Anmerkungen:

         • https://www.linkedin.com/in/nicklippis
10. Campaign Elements to track

    Anmerkungen:

    • https://support.google.com/analytics/answer/1033867?hl=en#using_the_url_builder
    1. Campaign Source
    2. Campaign Medium
    3. Campaign Term
    4. Campaign Content
    5. Campaign Name