Zusammenfassung der Ressource
multi channel
media
- in-store technology
- payment options / contactless / apple pay / ipads
- online ordering options
- customer friendly online touchpoints
- motivation to shop
- immediate possesion
- Marketing
- digital marketing
- social media
- e-newsletters / email
- website content
- traditional marketing
- offline print
- physical touch points in-store
- customer experience
- online magazines
- mobile apps
- digitally integrated offline magazines
- novelty / fun
- selling tools
- technology
- generation Z / Y
- instagram
- mobile
- branding
- communication / theory
- brand association
- social acceptance
- colour/attraction
- typography
- logos
- consistency
- shoes
- trainers
- fashion trainers
- exclusives
- collaborations
- Limited edition
- streetwear
- America
- Los Angeles skate / surf
- Stussy / The Hundreds
- limited editions / rare availability
- New York
- Brooklyn street style
- history of trends
- how is a trend developed
- individual
- customised / personal
- history of shoes
- social status
- expression
- acceptance