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Global Marketing

Beschreibung

Global Marketing
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Zusammenfassung der Ressource

Global Marketing
  1. Standardised Marketing Mix
    1. Same marketing mix throughout the world
    2. Adapted Marketing Mix
      1. Adapting product to meet local needs and wants
      2. Global Marketing Mix
        1. Product
          1. Price
            1. Place
              1. Promotion
              2. Role of IT in Globalisation
                1. Decision Making
                  1. Transmitting Information
                    1. Market Information
                      1. Video Conferencing
                        1. Internet
                          1. E-Commerce
                          2. Global Companies
                            1. Sell Standardised Product
                            2. Transnational Companies
                              1. Technology
                                1. Overcoming Trade Barriers
                                  1. Globalisation of Markets
                                    1. Cost Factors
                                      1. Desire for Growth
                                        1. Adapt Product for different markets

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