Zusammenfassung der Ressource
The importance of party
leaders when voting
- The importance of
party leaders has
been on the increase
- Positive 'Blair effect'
- 1997
- Three set-piece televise debates
between he leaders of the three
main UK parties in 2010 further
served to put these leaders at the
centre of the campaign
- Media place a lot of emphasis
on the words of party leaders
- 2010 general election:
- Brown accounted for
74% of all citations of
Labour politicians
- Cameron accounted
for 71% of
Conservative politician
talk
- Clegg accounted for 72% of Lib Dem discussion