The importance of party leaders when voting

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A Levels Government and Politics (Participation and Voting behaviour) Mindmap am The importance of party leaders when voting, erstellt von dottydiva96 am 03/01/2014.
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The importance of party leaders when voting
  1. The importance of party leaders has been on the increase
    1. Positive 'Blair effect'
      1. 1997
      2. Three set-piece televise debates between he leaders of the three main UK parties in 2010 further served to put these leaders at the centre of the campaign
        1. Media place a lot of emphasis on the words of party leaders
          1. 2010 general election:
            1. Brown accounted for 74% of all citations of Labour politicians
              1. Cameron accounted for 71% of Conservative politician talk
                1. Clegg accounted for 72% of Lib Dem discussion
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