Personalisation of media messages

Celebrities
1. no media - no celebrity
2. fame is a social construct
3. celebrities represent social power
4. vehicle to promote attributes
5. create single group identity as people come together
6. role models for character traits, behaviours a society endorses
7. people
8. media constructions
9. texts to be read
10. commodities to be bought
11. site of political power
Farrel (2013)
1. people recognise their position as followers of elite individual
Modern Celebrity (Marshall 2006)
1. democracy & capitalism
  1. modernity
2. old fame - old people
  1. famous as they got better
3. new fame is unconnected
  1. famous with no skill
4. anyone can be famous
Levelling of fame (Rowlands 2008)
1. available to everyone
  1. compemporary audiences incapable of distinguishing talent from skill
Celebrity & Power
1. organises conventionalised meaning
2. represents ways of behaving
3. semiology = sign for society
4. The Mirror Effect
  1. fans mirror behaviour of celebrities
Elkind
1. Imaginary Audience Theory
  1. teens feel they are in front of audience
2. The Personal Fable
  1. teens believe it has special destiny
Personalisation of politics
1. Celebrity politician 1
  1. elected politician with entertainment background
    1. uses background to get elected: Clint Eastwood
2. Celebrity politician 2
  1. elected politician who uses forms of celebrity to enhance image & communicate message
    1. photo opportunities
    2. expertise of those who market celebrities
Celebrity activism
1. Angelina Jolie
  1. United Nations Commissioner for Refugees
2. provide simplified messages
  1. draw people together
    1. take attention away from cause
      1. reflect existing ideas

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Personalisation of media messages

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