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Retail Technology

Beschreibung

This mind map expresses how traditional and modern uses of technology can be used in a pop up store environment to create a unique memorable experience
louise_davidson
Mindmap von louise_davidson, aktualisiert more than 1 year ago
louise_davidson
Erstellt von louise_davidson vor mehr als 8 Jahre
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Zusammenfassung der Ressource

Retail Technology
  1. pop up store
    1. Boxpark
      1. Shoreditch, London
        1. creative capital
        2. British street scene
          1. Roger Wade (founder)
            1. interview
            2. streetwear brands
              1. Charhartt
                1. adidas
                2. Box Fresh
                  1. size? for women
                    1. brand awareness
                      1. concept store
                        1. female engagement
                          1. gallery nights
                            1. product launches
                          2. one year trial
                      2. world's 1st pop up mall
                        1. recycled ship containers
                          1. urban
                        2. independent retailers
                          1. large retailers
                        3. concept
                          1. instant
                            1. cost efficient
                              1. felxible
                              2. unique
                                1. opporunitiy
                              3. events / PR
                                1. fashion shows
                                  1. community
                                    1. culture
                              4. Ibeacons
                                1. tailored direct messaging
                                  1. push notifications
                                  2. track shopper habits
                                    1. bluetooth
                                      1. location based promotions
                                      2. traditional marketing
                                        1. drinks / food
                                          1. magazines
                                            1. music
                                              1. vinal
                                                1. user to select tracks
                                                  1. vintage
                                                  2. culture
                                                2. in store experience
                                                  1. Technology
                                                    1. unique expereince
                                                      1. interactive window display
                                                        1. consistent across online
                                                          1. change weekly / daily
                                                          2. smart shelving
                                                            1. smart mirrors
                                                              1. Burberry
                                                            2. personal scanners
                                                              1. customer engagement
                                                                1. boost sales
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