Zusammenfassung der Ressource
Financial
Strategies and
objectives
- Corporate objectives
- The overall goals of a whole business
- Growth
- Increase size of the business
- Diversification
- New products&markets
- Innovation
- Higher profit
- Improved productivity
- Functional objectives
- Goal pursued by particular
functions of the business E.g. HR
- More detailed than
corporate objectives
- Set to achieve the corporate
objectives