Enterprise 2.0

Definition
1. Coined by Andrewa Macafee (MIT 2006)
2. Use of emergenet social software platforms within, across companies, partners, customers
Motivation
1. Knowledge workers - davenport 2005
2. Virtualization and social structures
Enterprise Social Software/Media/Networks
1. External Networks
  1. General - FB, Twitter
  2. Specific - LinkedIn, XING
2. Internal Networks
  1. Hosted - Yammer , Salesforce
  2. Architectures - IBM connections, Cisco WebX Social
  3. Why Internal Networks?
    Anmerkungen:
    - KM, Wisdom of crowd, Job posts & Teams moving faster, Less redundant, because competition is...
McAffee's SLATES
1. Search (content)
2. Links (content)
3. Authoring (blogs, wikis)
4. Tags (content)
5. Extensions (recommendations, profiles)
6. Signals (RSS feeds)
Buzzwords
1. Encourage sharing
2. Capture knowledge
3. Enable action
4. Empower people
Xternal Drivers
1. Email becoming inefficient
2. BYOD (Bring your own device policy)
3. Social media centered life
4. Rising Travel Economic costs
Management challenges
1. Infrastructure
2. User percievance
3. Traditional rollout failing
4. Management hand over control partly
5. Impossible to predict outcome

Zusammenfassung der Ressource

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