Graphic Communication

Design Principles
1. Balance
  1. Keep a good balance of graphic and text
    1. Don't over power it
2. Contrast
  1. Use different text styles
  2. gives it an eye catching quality
3. Emphasis/Dominace
  1. Make the important bits stand out
  2. Use underlining and bold the emphasis information
4. Rhythm
  1. Make the reader want to read it
  2. Keep it flowing
5. Alignment
  1. Align elements in the article to make it stand out.
6. Proximity/Unity
7. White Space
  1. Makes it more readable
8. Flow
  1. Keep the article flowing with information and graphics.
Design Elements
1. Lines
  1. To divide the article
2. Shape
  1. Helps to keep the reader interested
3. Texture
  1. Physical
    1. the smoothness of the article
  2. Visual
    1. For graphics
4. Size
  1. Things with the biggest size are the thing people see first
5. Colour
  1. Keep your article bright and colourful
6. Value
  1. Colour Tones
    1. Makes it more dramatic
7. Mass
  1. Things with a higher mass tend to stand out more
Site Plans
1. Location Plan
  1. 1:1250 Scale
  2. Site map of the neighbourhood
  3. Showing building and streets
  4. Used to apply for planning permission
2. Site Plan
  1. 1:200 Scale
  2. Of a single plot
  3. Shows pre - exsisting fixed objects
  4. What might be shown
    1. Dimensions
      1. To help with foundations
    2. Underground drainage
    3. Contour lines
      1. Showing slope and elevation
3. Floor Plan
  1. 1:50 scale
  2. Shows doors and windows
  3. Show fixed items
    1. Bathroom
    2. Kitchen fittings
  4. May show
    1. Dimensions
    2. Electrical items
      1. Sockets
      2. Switches
      3. Lights
4. 2:1
  1. Twice the size of full scale
Colour
1. Primary colours
  1. Red
  2. Yellow
  3. Blue
2. Secondary
  1. Orange
  2. Green
  3. Purple
3. Contrasting colours
  1. Apart on the colour wheel
4. Harmonising colours
  1. Close on the colour wheel
5. Warm colours
  1. red
  2. yellow
  3. orange
6. Cool colours
  1. blue
  2. green
  3. gray
Most common building objects
1. Lamp
2. Switch
3. Socket
4. Insulation
5. Brickwork
6. Concrete
7. Sawn Wood
8. Window
9. Door
10. Sink top
11. Sink
12. Bath
13. Washbasin
14. Shower tray
15. Radiator
16. In-line valve
17. Junctions
18. Crossover
Desktop Publishing Terms
1. Handles
  1. devices that surround an object when it is selected or active on the page
2. Alignment
  1. How an object or text is lined up with other things in the page
3. Text Run-around
  1. Technique of setting the text to follow the contour of an object
4. Orphan
  1. A word left at the end of a page that is connected to text in a following page
5. OCR
  1. Optical Character Recognition
  2. using a scanner to scan objects that the text can be edited within word processing
6. Headline
  1. Usually at the top of a page
  2. Usually the larges text in the page
7. Running Headline
  1. A title that runs across a double paged article
8. Sub- Headline
  1. A heading that is smaller than the headline
9. Rule
  1. A single line that is used to separate text into columns
10. Captions
  1. text about an image
11. Gutters
  1. The space between columns
12. Margins
  1. The space between the edge of the paper and the text/graphics
13. Orientation
  1. The positioning of paper
    1. Landscape
    2. Portrait
14. Font
  1. The term used to describe every letter
Drawing Symbols
1. Visible Line
  1. A thick, continuous line
2. Projection Line
  1. A thin, continuous line
3. Hidden Outline
  1. A thin, broken line
4. Centre Line
  1. A thin chain line
5. Fold Line
  1. A thin double dashed chain line
6. Cross-Hatching
  1. Looks like its been cut
7. Third Angle Projection
  1. To help explain layout

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Graphic Communication

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