Zusammenfassung der Ressource
Marketing Dynamics 2
- Interactive Marketing
- One to one marketing process that reacts
and changes based on the actions of the
customers and prospects
- International Marketing
- the application of marketing
principles to more than one
country
- Internet Marketing
- Marketing solely used online through
email, search engines and social media
- Marketing
- The action or business of promoting and
selling products or services including
market research and advertising
- Marketing Concept
- The philosophy that companies need to analyze
the needs of their customers and then make
decisions to satisfy those needs
- Marketing Environment
- the factors and forces that affect a
company's ability to build and maintain
successful relationships to customers;
there are three levels.
- Micro (Internal)- Small forces
within the company that affect the
ability to serve its customers
- Meso- the industry in which a
company operates and the
market
- Macro
(National)-Larger
societal forces that
affect the
microenvironment
- Marketing Mix
- Factors that affect
whether a business is
successful with their
products or services.
there are 4 P's, 7 P's and
4 C's
- 4 P's
- Price, Place, Promotion, Production
- 7 P's (Service only)
- Price, Place,
Promotion,
Production,
People, Physical
Evidence,
Process
- 4 C's
- Customer Value, Cost,
Convenience,
Communication
- Marketing Orientation
- A company focused on meeting the
needs and desires of it customer
through it product mix.