Enhance guest experience

1. Added value services

   Anmerkungen:

   • http://news.handy.travel/blogs/do-hotels-offer-added-values-that-guests-care-about
   1. e.g. Push messaging

      Anmerkungen:

      • http://news.handy.travel/blogs/push-messaging-a-tool-for-hotel-marketers
      1. Ancillary revenue
2. Online reputation
   1. In-stay review
   2. Post-stay review
3. Guest loyalty

   Anmerkungen:

   • http://news.handy.travel/blogs/is-guest-loyalty-to-hotel-brands-long-gone
   1. Uplift RevPAR

      Anmerkungen:

      • http://news.handy.travel/blogs/how-can-hotels-uplift-revpar-with-new-ideas

Anmerkungen:

• http://news.handy.travel/blogs/5-digital-marketing-trends-2017-your-hotel-doesnt-want-to-miss-out-on

1. Useful hotel app
2. Mobile marketing
3. Chatbot
4. Automation
5. Data analysis

1. Outside engagement
   1. In-destination services

      Anmerkungen:

      • https://docs.google.com/a/tinklabs.com/document/d/1DR3f531vcFKHZICEcYqjZpprQ4V3mQAsxalUcjFLiXI/edit?usp=sharing
2. In-stay engagement
   1. Personalized services
      1. Person-to-person relationship with guests
      2. Integrated platform for communication & staff training

1. Guests' demands

   Anmerkungen:

   • http://news.handy.travel/blogs/what-to-expect-from-a-modern-traveler
   1. More connectivity
   2. Seamless check-in
   3. Local experience
2. Demography
   1. Millennial travellers
   2. Business travellers
   3. Leisure travellers
3. Mobile behaviors

   Anmerkungen:

   • http://news.handy.travel/blogs/mobile-user-behavior-of-the-modern-traveler
4. Target specific guests

   Anmerkungen:

   • http://news.handy.travel/blogs/are-we-asking-the-right-questions-to-our-guests

Anmerkungen:

• http://news.handy.travel/blogs/4-things-hotels-should-consider-when-investing-in-technology